

XYZ University launches Membership Excellence Certification
Sarah Sladek and XYZ University launch the Membership Excellence Certification (MXC), the first professional designation for membership professionals.
5 days ago1 min read
Cool is still cool to Gen Z
Did your organization stop being cool? How this impacts the bottom line Aura. Rad. Boss. Relevant. Chill. Slaps. Fresh. Trendy. Lit. Dope. Whatever jargon your generation uses to define it, it all comes back to being cool . 😎 For nearly 100 years the word ‘cool’ has been passed down from generation to generation to sum up the concept of being on-trend and in-demand. Our friends at YPulse hosted a webinar this week on Cool Teen Brands. XYZ University tuned in and pond
5 days ago2 min read


An Unexpected Digital Revolution
Social media bans sweep the globe becoming the largest and fastest social shift in history
Mar 123 min read


Next Gen Now Summit Speaker Spotlight: Natasha Stough
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Natasha Stough.
Oct 16, 20253 min read


Next Gen Now Summit Speaker Spotlight: Kelli Amerine
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Kelli Amerine.
Oct 15, 20253 min read


Next Gen Now Summit Speaker Spotlight: Kaley Mullin
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Kaley Mullin.
Oct 14, 20252 min read


Next Gen Now Summit Speaker Spotlight: Christopher Williams
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. Featuring 25 thought leaders, policy...
Oct 8, 20253 min read


Next Gen Now Summit Speaker Spotlight: Jahnavi Rao
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Jahnavi Rao.
Oct 6, 20252 min read


Next Gen Now Summit Speaker Spotlight: Cash Ashley
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Cash Ashley.
Oct 2, 20253 min read


Next Gen Now Summit Speaker Spotlight: Denise Leduc Froemming
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Denis Leduc Froemming.
Oct 1, 20252 min read


Next Gen Now Summit Speaker Spotlight: Khalil Roy
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Khalil Roy.
Sep 30, 20253 min read


Next Gen Now Summit Speaker Spotlight: Lucijan Jović
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Lucijan Jović.
Sep 29, 20253 min read


Next Gen Now Summit Speaker Spotlight: Carly Silberstein
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Carly Silberstein
Sep 26, 20252 min read


Next Gen Now Summit Speaker Spotlight: Trista Harris
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Trista Harris.
Sep 25, 20252 min read


Next Gen Now Summit Speaker Spotlight: Jaimie Francis
Next Gen Now Summit Speaker Spotlight: Jaimie Francis
Sep 25, 20252 min read


Next Gen Now Summit Speaker Spotlight: Peter Tateishi
A blog spotlighting one of the many speakers of the upcoming Next Gen Now Summit, Peter Tateishi answers pertinent questions and shares his perspective.
Sep 23, 20253 min read


Associations Leveraging the Power Of AI
There is a difficult line to walk on when it comes to AI, whereas one must find the balance between all-out dependency and ignoring the...
Sep 19, 20256 min read


XYZ University Selects Forj to Power a First-Ever Learning Community Uniquely Designed for Membership Professionals
WASHINGTON D.C. (May 12, 2025) – XYZ University LLC, a next-gen research and growth strategy firm, today announces the selection of Forj,...
May 12, 20253 min read


What is Trends Talk?
XYZ University talks a lot about Trends Talk, but do you recall the intention behind this monthly web series?
Let’s start with a basic question: What is a trend?
A trend is an undeniable market shift toward something new or different. Trends are powerful—they influence human aspirations, attitudes, and behaviors.
Apr 16, 20251 min read


Reclaiming the Past or Embracing the Future? The Battle for Employee Engagement in the Modern Workplace
First, leaders were asking people to come back to the office a few days a week. Now, the entire concept of remote work is under the...
Apr 3, 20254 min read
