XYZ University is where leaders go to learn how to create cultures of belonging inclusive of younger generations.
XYZ = Next gen + future-focused studies (literally named after Generations X, Y, and Z)
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University = A hub of research, strategy, and learning
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XYZ University = Next Generation Intelligence
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To sum it up: XYZ University’s expertise is positioning organizations for relevance and growth.
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Why We Do What We Do
We’re here to introduce the future to organizations and help them leverage it. Because when organizations connect with and make room for young people they build stronger, more engaged, profitable, and powerful communities. But far too few organizations truly understand their current market -- much less who or what is coming next. This is our why.
Our Mascot
We’re not a traditional university, so we don’t have a traditional mascot. But we do have one! And it’s legendary.
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For centuries people have told the story of the phoenix, a legendary bird that emerges from destruction restored to its youth.
At XYZ University we do the same for our clients, transitioning them from aging out and struggling with disengagement and decline into thriving, relevant, and inspired cultures of belonging.
We place organizations a generation ahead, rather than a generation behind. Clients emerge from their challenges with a strategy for growth – one guaranteed to persevere for generations to come.
Because at XYZ University, we’re future proof. Just like the phoenix.
FROM OUR FOUNDER
A Message From Sarah
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The year was 2002. Gen X was entering the workforce. We’re commonly referred to as ‘slackers’ because we aren’t engaging in the same ways as Boomers. Organizations are observing more disengagement than ever before, and no one knows how to reverse it.
I started XYZ University because I believed there was a solution to this challenge and a better way forward.
My parents raised me to value community as active members and altruistic leaders. In addition, there were 15 years between my brother and I which was my first introduction to generational differences.
The combination of these childhood experiences inspired me. I created a business with a bold vision to end generational stereotypes, bring back belonging, and position organizations for greater success.
Here’s what I’ve learned: Change is urgently needed but also difficult to accept. As a result, many organizations simply lack the structure, strategy, and culture to remain relevant in a constantly changing marketplace.
Thankfully, XYZ University brings a new school of thought to bridging gaps and strategizing for success. We inspire and leverage organization-wide support which makes large-scale, sustainable change possible.
The future you want for your organization is within reach. You don’t have to walk this path alone.
If thinking about the state of your organization raises questions or causes concern, contact us. We can help.
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Yes, we know more than most about generations and trends, but we also know how to build community, create value, and inspire belonging.
At XYZ University, we bring a ‘people first, future focused’ approach to all we do. This is our mantra. Our must-have methodology. And it really works!
Did you know?
XYZ University has been a leading next-gen research and strategy development firm since 2002.
More about us:
First and only firm in the US specialized in next-gen engagement strategies and research
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Advisor to organizations in the US, Canada, Australia, and Europe
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Founded by Sarah Sladek, award-winning author and strategist
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Led the first global membership research project and founded the first learning community and certification program for membership professionals
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Co-produced a televised docuseries and continue to host events focused on bridging generation gaps, employee engagement, and the future of work
From A to Z
Need to curb turnover, engage younger generations, identify a strategy for sustainable growth, build a better value proposition, grow community, and increase profitability?
XYZ University is the answer.
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Here are just a few of the reasons why clients choose us – from A to Z:
Age Diversity
We urge clients to build communities inclusive of different ages and career stages, and our own team is comprised of multi-generational researchers and innovators.
Expertise
We help organizations engage people and prepare for the future. That’s all we do and all we’ve done for 20+ years!
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International
We bring best practices from throughout the world to our work, gleaned from our work with international organizations, global research, and events which reached audiences in 40+ countries.
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Thought Leadership
Our founder is a best-selling author. She’s been recognized as a Woman Who Advances Associations, a Global Leader of Strategy, and invited to meet with Senior Presidential Advisors at the White House!
Z
We authored ground-breaking research on Gen Z long before other firms. Our study of demographic, consumer, and economic shifts ensure clients are well-prepared for who and what comes next.