Research Papers
Check out XYZ University's archive of research papers. For decades we have researched
market shifts, social change and their impact on membership and employee engagement.
Are Gen Z's Joiners?
Struggling to engage Gen Z? Gain insights from an XYZ University survey, and see the indications which support the argument Zs are interested in community and what associations offer.
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Global Membership Study
The Global Membership Health Study is the first independent, global research effort focused on identifying gaps in membership associations and better understanding members' perspectives, interests, and needs.
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Turn-Around Strategies
XYZ U believes helping associations engage, compete, grow, and serve creates a better future for all. As a result, the Save the Associations campaign was launched in 2018, profiling 12 associations doing exceptional work to grow into the future.
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Teaching Gen Z
How we educate students hasn’t changed much since the 1800s and has been notably failing since 1983. This report gives voice to Gen Z and what they are looking for in their education and career preparedness.
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Ready or Not, Here Comes Z
Based on global research. Discover tips on what organizations should be doing to prepare for Gen Z. Herein, we identify the traits that uniquely define Zs. Gain a better understanding of who and what is coming next.
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Why They Quit
At the end of 2015, Millennials became the workforce majority. The shift challenged employers who didn't evolve. Turnover increased and gaps emerged in workplaces. Learn why they quit and how to engage young professionals.
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First 21st Generation
This early paper researched and authored by XYZ University explores Gen Z in greater detail and provides insight into how this generation will work and what businesses need to be doing to prepare for their arrival.
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The Aging Workforce Crisis
This report revisits the workforce crisis in America’s oldest industries: real estate, healthcare, insurance, and manufacturing. It provides practical guidance on how employers can engage employees.
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Getting Gen Y to Buy
Explore the mindset of Millennial consumers. Through case studies from top brands and industry expert insights, the paper provides 8 key marketing strategies and also highlights what Millennials won’t buy.
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Engage Young Generations
Learn how membership associations can engage younger generations. Research paper provides strategies for connecting and community-building and highlights the engagement needs of each generation.
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Scary Workforce Stats
To celebrate spooky season, XYZ University identified 52 scary stats to highlight major shifts in the workforce. The tradition has continued annually to remind organizations of the rapidly-changing landscape and need to evolve.
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Advocacy in Associations
What is the state of advocacy in associations? The findings from this survey serve as a starting point to question effectiveness and pinpoint the hurdles associations face in furthering their advocacy efforts.
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America's Workforce Crisis
This report addresses the impending Baby Boomer retirement wave and offers recommendations to improve talent succession, vital for maintaining global competitiveness and economic prosperity.
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