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From Struggling to



Position yourself for long-term success with proven strategies to engage younger generations


Is your organization:

  • experiencing a decline in membership?

  • struggling to engage younger generations?

  • having difficulty adapting to shifting trends in your industry?

  • worried about the future?

Many organizations find themselves grappling with declining membership numbers and a lack of engagement, particularly among younger generations. 

At XYZ University, we understand the challenges you're facing, and we're here to help you turn the tide.

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Unlock growth, engagement, and success


Membership decline can be a daunting challenge for any organization, but it doesn't have to be! With XYZ University by your side, you can transform your organization from struggling to thriving.

From in-depth research on generational trends to practical strategies for increasing engagement and recruitment, we provide the guidance and support you need to adapt and grow in today's dynamic environment.

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Services to Help You Thrive

XYZ University offers a comprehensive suite of solutions designed to meet the unique needs of organizations like yours.

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Revitalize Your Organization

  • Gain valuable insights into the latest trends and preferences shaping membership engagement.

  • Learn proven strategies for attracting and retaining younger members, ensuring the long-term sustainability of your organization.

  • Access expert guidance and support from seasoned professionals who understand the challenges you're facing.

  • Join a community of like-minded organizations who are committed to growth, innovation, and success.

Our Approach

Capture the
"voice of the member"

Using confidential surveys and 360° Analysis we'll help you identify gaps and potential growth opportunities. 

Position you
ahead of the curve

Anticipate what's to come with survey data cross-sectioned with generational engagement trends to help you understand what's likely to influence membership growth in the next 5-10 years.

Implement a plan
for success

Receive strategic step-by-step guidance and support to ensure continual progress and prevent overwhelm or burnout.

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Sarah Sladek on stage speaking to an audience


Sarah Sladek is a renowned author, speaker, and social equality specialist with an expertise in the "Talent Economy." Sarah and her team have spent 20 years researching demographic shifts in membership and workforce engagement behaviors, and knows what it takes for organizations to go from struggling to thriving.


The author of 6 books, her keynotes are perfect for organizations looking to engage the next generation, increase membership, and embrace change.

Rethinking Membership

It's time for a new perspective and a new way of thinking about membership!

Many associations have been misguided by borrowing best practices from business models and relying on traditions of the past. By refocusing on who and what matters most, associations can leverage their assets and go from struggling to thriving!

Our Books
MemberShift: why members leave and the strategies proven to bring them back by Sarah L. Sladek

Tools for Success

The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. 

Resources for Associations

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