Do you find yourself wondering...
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Why is membership declining?
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Why are we struggling to engage young members?
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How can we engage more members?
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What's our organization's value proposition?
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Is membership growth possible?
We have the solutions to your association's membership challenges.
We get it. Recruiting, retaining, and engaging members is challenging. Member needs, interests, and expectations continue to evolve alongside demographic, technological, and economic shifts.
To keep pace, your association needs a deep understanding of market trends and member needs,
and a strategy capable of community-building and competing in a changing economy.
This is where we shine.
If there was ever a School of Membership, this is it! XYZ University has been researching belonging behaviors and training association teams on member engagement strategies for 20+ years. We understand the challenges, and we can help.
Create a better future for your association.
If that's the destination, then XYZ University is the best partner for the journey.
The future of membership is here
ADAPT AND THRIVE
Would you rather increase member engagement for a few months or years?
Unlike other firms, XYZ University designs a generation ahead. After all, our mission is to create a better future for your association. This means we go the extra mile to successfully position clients for years of high-performance and engagement.
We do this by leveraging a process we refer to as Next Gen Intelligence to clearly identify who and what is coming next, chart a course for success, and competitively position an organization for sustained growth, profitability, and relevance.
Did you know?
XYZ University has identified five key measurements proven to lead to the highest probability of membership engagement and growth. We closely track our client’s progress in each of these core competencies.
As a result, our clients report notable improvements in:
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Organizational Culture
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Word of Mouth Marketing
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Member Retention
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Attendance/Participation
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Revenues.
Must-Have Membership Solutions
XYZ University offers a comprehensive suite of solutions to help your organization create a culture of belonging, grow membership, and remain relevant. Scroll to read more about each solution!
Books to Bring Members Back
XYZ University's founder and CEO, Sarah Sladek, has authored six best-selling books and numerous research papers on the membership topic.
Her latest book, MemberShift, received a Nonfiction Book Award. MemberShift delivers much-needed guidance for associations seeking to engage members and grow community.
Visit our library to purchase this book and more!
Go to School for Membership
There isn't a college degree and few places to turn for training on membership strategy.
So XYZ University created it.
Membership U is the first learning community platform for membership professionals. And in 2026, we're launching the first membership certification program!
The work you do is important and access to professional development opportunities, best practices, resources, and recognition are essential.
Join Membership U and the Certification Program and receive the following benefits:
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Valuable insights into the latest trends shaping membership engagement.
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Proven strategies for retaining younger members, ensuring the long-term sustainability.
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Expert guidance and support from professionals who understand the challenges you're facing.
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Career recognition and credentials to advance your skillset and set you apart.
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Access to a community of like-minded professionals committed to membership growth.
Popular Topics Now
MemberShift
Whether your association is struggling to engage younger members, show value, manage change, or strategize for the future, Sarah’s MemberShift keynote promises to pack a punch and inspire a turnaround. Create meaningful change and place your organization on a renewed path for success!
Are Gen Zs Joiners?
Gen Z now outnumbers Baby Boomers in the workforce. Raised during a disruptive era marked by the end of defined societal norms, there's much to learn about what motivates their membership behaviors. Sarah delivers fascinating insights and the strategies your association needs to engage this next generation now.
Host a Membership Lab
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Need a membership strategy fast?
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Feeling stuck and struggling to come up with fresh ideas?
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Want to have some fun?
If you answered yes to any of these questions, then the Reimagine Membership Lab might be perfect for you!
The Reimagine Membership Lab is like a hackathon for membership strategy development. The high energy, facilitated brainstorming process is both fun and highly effective.
The Lab will equip your association with a change-making strategy it can immediately put into practice.
Rally your team, focus energy, cut through the noise, and envision a bold new future for your organization!
Strategize With Us
Creating a better future for associations isn't just something we say to prospective clients to sound cool. It's not marketing speak.
Membership is our love language. From our global membership research, multiple books, podcasts, learning community, and certification, XYZ University has been a trailblazer in this field.
We believe membership matters and the work of associations is critical to the health of our collective businesses, communities, and economies. Membership is important, meaningful work.
As a result, we're relentless in our efforts to be the best resource for associations and to deliver the best results.
If you're serious about creating a better future for your association, we invite you to work with us.
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Membership Research
Membership Strategy Development
Membership Strategy Training
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Fractional CMO (Chief Membership Officer) Services
Membership-Centric Association Management Services
