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Next Gen Intelligence


Future-proof your team with a unique process to measure association performance and engagement


Do you find yourself wondering...

  • Why are we experiencing high member turnover?

  • Why do our members seem disengaged?

  • Why do we struggle to attract younger members?

  • Is it us? Is it them?

  • Is it even worth trying to change?

We get it. And we're here for you.

Membership organizations are facing unprecedented challenges in today's rapidly evolving landscape. In order to thrive and remain relevant, it's crucial for these organizations to have a deep understanding of their performance, engagement levels, and the broader societal factors impacting their operations.

At XYZ University, we understand the challenges you're facing, and we're here to help you turn the tide.

Support Group

You Need Next Gen Intelligence!


Developed through a unique process that encompasses measurement of organizational performance and engagement, Next Gen Intelligence goes beyond traditional metrics to consider a wide range of factors, including

  • social change

  • generational influences

  • youth trends

  • workforce shifts

  • consumerism

  • economics


Our dedicated team specializes in studying these dynamics comprehensively, allowing us to provide membership organizations with invaluable insights and strategic guidance. With Next Gen Intelligence, organizations can not only adapt to the changing landscape but also proactively position themselves for growth, profitability, and sustained relevance.

Must-Have Membership Starts Here

XYZ University offers a comprehensive suite of solutions to help your organization create a culture of belonging, grow membership, and remain relevant in a rapidly-changing marketplace.

Meeting of friends

Revitalize Your Organization

  • Gain valuable insights into the latest trends and preferences shaping membership engagement.

  • Learn proven strategies for attracting and retaining younger members, ensuring the long-term sustainability of your organization.

  • Access expert guidance and support from seasoned professionals who understand the challenges you're facing.

  • Join a community of like-minded organizations who are committed to growth, innovation, and success.

Our Approach

Capture the
"voice of the member"

Using confidential surveys and 360° Analysis we'll help you identify gaps and potential growth opportunities. 


Position your organization
ahead of the curve

Anticipate what's to come with survey data cross-sectioned with generational engagement trends to help you understand what's likely to influence membership growth in the next 5-10 years.


Partner to implement a plan
for success

Receive strategic step-by-step guidance and support to ensure continual progress and prevent overwhelm or burnout.


Raise Your IQ

The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. 

Strategies for Growth

Sarah Sladek's latest book delivers much-needed guidance for associations seeking to engage their members and grow their community!

Many associations have been misguided by borrowing best practices from business models and relying on traditions of the past. By refocusing on who and what matters most, associations can leverage their assets and go from struggling to thriving!

MemberShift: why members leave and the strategies proven to bring them back by Sarah L. Sladek
Engaging Younger Generations white paper

Understand Membership Engagement Trends

Is your organization prepared and capable of engaging a young, powerful group of members–Generations X and Y? Download this white paper and prepare your association for the inevitable shift.



Whether your association is struggling to engage younger members, show value, manage change, or strategize for the future, Sarah’s MemberShift keynote promises to pack a punch and inspire a turnaround. This is your opportunity to create meaningful change and place your organization on a renewed path for success!

Are Gen Zs Joiners?

The majority of membership organizations are struggling to engage younger generations. Sarah Sladek has the solution. She delivers ground-breaking generational and membership research and the strategies associations need to engage the next generation now. 

Sarah speaking to a large audience

Resources for Associations

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