

Next Gen Now Summit Speaker Spotlight: Jahnavi Rao
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Jahnavi Rao.
Oct 62 min read


Next Gen Now Summit Speaker Spotlight: Trista Harris
On October 30, the Next Gen Now Summit takes place virtually and in-person in Washington DC. This post provides a speaker spotlight on Trista Harris.
Sep 252 min read


Associations Leveraging the Power Of AI
There is a difficult line to walk on when it comes to AI, whereas one must find the balance between all-out dependency and ignoring the...
Sep 196 min read


AI Won’t Save Your Association! | The REAL Fix for Membership Growth
I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...
Aug 13, 20243 min read


Cheers to Commitment! Avoiding 'Hold My Beer' Leadership
I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...
Aug 13, 20244 min read


Crisis Happens! How to be an Umbrella for your Members
I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...
Aug 13, 20242 min read


I Was Invited To The White House!! Why Invitations Work
I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...
Aug 13, 20243 min read


MemberShift: Why Membership Declines & How to Bring Them Back
Welcome to the Membership IQ, where you go to get smart about membership. Â Decline in association membership made national headlines for...
Aug 13, 20243 min read


The Greater Good in Membership
I have a new book out! MemberShift: Why Members Leave and The Strategies Proven to Bring Them Back  is a must-read for all who are...
Aug 13, 20242 min read


Answering Your Membership Questions #1
🎤 Engagement, value propositions, decline, oh my! I’m receiving more questions than ever about #membership so I’ve started doing...
Mar 6, 20233 min read


Modernizing Your Mentality: Advocacy and Superheroes
A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those...
Sep 13, 20224 min read


Elevate And Appreciate: Creating The Perfect Membership Experience
I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve...
Aug 18, 20224 min read


Acing Your Association’s Succession Plan
For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...
Aug 5, 20224 min read


Strategies for Shifts: How Your Association Can Tackle Change
June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from...
Jun 28, 20223 min read


Steering Your Association Towards a Successful Future
As a leader of your organization, you want to create a thriving membership community. The road to success, however, can often be riddled...
Jun 11, 20223 min read


Cultivate Community For Your Members
Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with...
Jun 2, 20223 min read


Strengthen Your Membership Momentum
During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....
May 20, 20222 min read


It’s Time for Your Association to Leave the Past…in the Past!
I was going through family photos the other day and came across several pictures of my grandmother. She embodied glamour and never failed...
Apr 26, 20223 min read


Help Your Hive Thrive
Spring is officially in full swing, and with the turning of the seasons comes new growth and…bees! As the flowers bloom, bees swarm in to...
Apr 18, 20223 min read


Is Your Board in a Downtrend? Bend!
Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...
Apr 15, 20224 min read




