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Research Reveals Differences Between Xer And Boomer Entrepreneurs

Oh, what a difference a few years makes! New research by Womenable for American Express OPEN and M3 reveals generational differences in experience, goals and motivations.

Special thanks to Julie Weeks, president and CEO of Womenable, for sharing this article.

Oh, what a difference a few years makes! New research by Womenable for American Express OPEN and M3 reveals generational differences in experience, goals and motivations.

In one of several topical inquiries into the minds of growth-oriented women business owners undertaken by Womenable for Count Me In's "Make Mine a Million $ Business" initiative, the differences between Baby Boomer women and their Generation X counterparts were explored. This study, underwritten by American Express OPEN, found that:

  • While members of Generation X are younger and have been in business for a shorter period of time, they are approaching their Boomer sisters in terms of business achievement;
  • Gen Xers are also advantaged in that they are more likely to be coming into business ownership with childhood business experiences and an entrepreneurial role model in their family, but Boomers are more likely to have started their growth-oriented business venture with previous ownership experience under their belts; and
  • The majority of Gen Xers interviewed (55%) say they wish to grow to the million-dollar level for the impact that it will have on their immediate environment (themselves, their families and their employees), while a 52% majority of Boomer women want to have a broader impact – on their communities or on the world.

To read and download a free copy of this 6-page research report, click here!

Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

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