Adroit Digital recently published a report detailing how Millennials view and adopt brand loyalty. They surveyed 2,000 U.S. Millennials (in this particular survey classified as between the ages of 18 and 33 years old) who own both a smartphone and a personal computer. What they found can help you better your strategy for connecting with Millennials. To help you out, we’ve created the following infographic from some of the survey results:
What surprises you about the survey’s findings? Did you come to some of the same conclusions as you think about Millennials and their loyalty to your organization or brand?
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