XYZ University Blog

Member engagement is such a buzz word these days. Associations are struggling to engage members, in an effort to retain current members,...

The average tenure for a Gen Y at any given job is less than 3 years. If you do the math, this means they will have 15-20 jobs in their...

It’s a new year, and that means your association needs to focus even more on next generation planning. The workforce is getting older and...

In 2011, this blog featured an article that posed the question: Would you hire your own kid? And now, just three years later, the...

We’re about to experience the largest shift in human capital this country has ever seen. It’s happening within the next year. Do you know...

Today’s typical Gen Y college grad yearns to make a difference in your business and beyond. How will you embrace, nurture and channel...

Pretend for a moment you’ve been awarded a spot on a reality television show titled, Let’s Make a Hire. In a race against the clock, you...

Often, advocacy is touted as a benefit of joining an association. Yet, many association members find every reason in the world not to get...

XYZ University has defined member engagement as the emotional commitment the member has to the association and its mission. As such, many...

A recent study conducted by Dan Schawbel with the help of American Express, takes a look at 1,000 Millennials and 1,000 of their managers...

For the purposes of this post, I’m defining “the mobile web” with a focus specifically on an association’s provision of and members’ use...

I recently transitioned from the Arizona Parks and Recreation Association to the young and energetic team at the Marine Retailers...

It’s coming, and it’s bigger than Y2K and that asteroid NASA says “could” hit the earth in 2032. This is real, and you need to prepare;...

We already know Gen Y (born between 1982 and 1995) is technologically savvy, uses social media to stay connected, and are the most well...

According to Marketing General’s 2012 Membership Marketing Benchmark Report, email is a favorite marketing tool for associations, but is...

As XYZ University CEO Sarah Sladek said in her recent whitepaper Engaging Young Generations, “If we fail to engage Generation Y, we...

We hear over and over again that associations are struggling to recruit, retain and engage young members in their organizations. And,...

Greenfield Services just released their 2013 Pulse Report based on a survey of 173 association managers, leaders and executives across...

In order for a company to be successful they need to have strong leadership that can set clear direction and communicate across all...

Pete Townshend circa 1971 said then what is remarkably true today, in ways he never imagined. Technology is paving the way towards a...