Membership is at a
CROSSROADS
Associations and membership organizations have been hard-hit in the past five years by unexpected, disruptive change. Now more than ever, members are relying on their responsiveness, leadership, and support.
No longer can associations afford to lean on the models of the past or continue to do things simply because it’s the way they’ve always been done.
These practices are no longer sustainable, and innovation isn’t optional.
Association membership retention is slipping
New
pipelines
are shrinking
Younger
generations
are tuning out
Fewer
organizations are reporting growth
IT'S TIME TO
REIMAGINE
THE MEMBERSHIP
EXPERIENCE
Change can't wait. Your association needs to deliver value to members ASAP and quickly adjust to changing market demands. Time is of the essence—even when budgets are tight.
We get it. That's why we've taken everything time-consuming, expensive, and boring out of the change-making experience to deliver something fast, high-impact, AND action-ready.
Reimagine Membership isn't a lecture series.
Forget about making large investments in consultants or waiting months for results.
A better future for your organization is within reach, but you're not going to get there using the same strategies you've used in the past. A new approach is needed.
REIMAGINE MEMBERSHIP
IS A LAB FOR EXPLORATION, PROTOTYPING, AND SHARED LEARNING
Through interactive visioning and mapping + research and data collection + expert guidance and creative collaboration, we'll equip your association with a change-making strategy it can immediately put into practice -- one that is guaranteed to yield positive results.
BUILT FOR YOU
This high-energy, co-creative lab experience was built to help association leaders and influencers see differently, think provocatively, and act courageously. We blend future thinking, generational insight, human-centered design, and change readiness to help you map what members will need next – and what it will take to deliver it.
TEAM LAB EXPERIENCE
Intended for cross-disciplinary teams from a single organization. Leaders and team members involved in membership, marketing, communications, social media, or strategy come together to collaboratively envision the best path forward for their members.
*Online or in-person
THE CHANGE-MAKERS
Change changes us. Change influences belonging behaviors and what people need, want, and expect a community, job, or experience to provide.
At XYZ University, we study changing demographics and social shifts and how these influence belonging and membership engagement.
XYZ has authored 14 proprietary research efforts, including the first global membership research effort which gathered membership data from associations in 59 countries!
Talent Solutions is an excellent partner for XYZ University, bringing clients expertise in human-centered design and strategy implementation.
Talent Solutions' clients have received the Gallup Culture Transformation Award, Spigit Best New Innovation Program Award, and InnoLead Impact Award!
By combining the research expertise of XYZ University with the practical, change-driven strategies of Talent Solutions, Inc., this program offers a grounded approach to navigating transformation.