Membership is at a
CROSSROADS
Associations and membership organizations have been hard-hit in the past five years by unexpected, disruptive change. Now more than ever, members are relying on their responsiveness, leadership, and support.
No longer can associations afford to lean on the models of the past or continue to do things simply because it’s the way they’ve always been done.
These practices are no longer sustainable, and innovation isn’t optional.
Association membership retention is slipping
New
pipelines
are shrinking
Younger
generations
are tuning out
Fewer
organizations are reporting growth
IT'S TIME TO
REIMAGINE
THE MEMBERSHIP
EXPERIENCE
Change can't wait. Your association needs to deliver value to members ASAP and quickly adjust to changing market demands. Time is of the essence—even when budgets are tight.
We get it. That's why we've taken everything time-consuming, expensive, and boring out of the change-making experience to deliver something fast, high-impact, AND action-ready.
Reimagine Membership isn't a lecture series.
Forget about making large investments in consultants or waiting months for results.
A better future for your organization is within reach, but you're not going to get there using the same strategies you've used in the past. A new approach is needed.
REIMAGINE MEMBERSHIP
IS A LAB FOR EXPLORATION, PROTOTYPING, AND SHARED LEARNING
Through interactive visioning and mapping + research and data collection + expert guidance and creative collaboration, we'll equip your association with a change-making strategy it can immediately put into practice -- one that is guaranteed to yield positive results.
BUILT FOR YOU
This high-energy, co-creative lab experience was built to help association leaders and influencers see differently, think provocatively, and act courageously. We blend future thinking, generational insight, human-centered design, and change readiness to help you map what members will need next – and what it will take to deliver it.
TEAM LAB EXPERIENCE
Intended for cross-disciplinary teams from a single organization. Leaders and team members involved in membership, marketing, communications, social media, or strategy come together to collaboratively envision the best path forward for their members.
*Online or in-person
FIVE PRACTICES FOR
ORGANIZATIONS READY TO THRIVE
IN THE NEXT ERA OF BELONGING
The foundation of the Reimagine Membership program, designed to focus energy, cut through the noise, and envision a bold new future for your organization.
Design for the Future
Don't wait for disruption.
Design for it!
It's time to widen your lens, experiment with foresight tools, scenario planning, and generational analysis, and explore what your current strategic plan isn't addressing.
The goal: replace "Business As Usual" with "Future By Design."
Craft the Membership Experience
Every touchpoint tells a story. What story are your members living?
Using tools like empathy mapping, persona building, and journey visualization, we will uncover what your members truly feel, expect and need. These insights help design experiences that generate trust, recognition, and belonging—the human fuel of long-term engagement.
Cultivate Engagement and Community
Belonging doesn't happen by accident! It's crafted.
"If you build it, they will come" is not a strategy.
We help you design micro-engagements that invite participation, build curiosity, create feedback loops and recognition moments that reinforce belonging.
Build Organizational Readiness
The alignment of people, processes, culture and technology to make bold moves stick.
Readiness means equipping your teams to experiment, learn, and adapt without losing momentum.
We use a readiness framework to help you assess your current state, identify gaps, and design "first moves" that generate visible progress.
Clarify Member Value
Instead of leading with features and benefits, attract members with outcomes and impact!
We help you measure and communicate value in ways that make members feel the difference, translating results into stories that inspire. When you clarify and communicate value through both data and emotion, you transform membership from a transaction into a movement.
THE CHANGE-MAKERS
Change changes us. Change influences belonging behaviors and what people need, want, and expect a community, job, or experience to provide.
At XYZ University, we study changing demographics and social shifts and how these influence belonging and membership engagement.
XYZ has authored 14 proprietary research efforts, including the first global membership research effort which gathered membership data from associations in 59 countries!
Talent Solutions is an excellent partner for XYZ University, bringing clients expertise in human-centered design and strategy implementation.
Talent Solutions' clients have received the Gallup Culture Transformation Award, Spigit Best New Innovation Program Award, and InnoLead Impact Award!
By combining the research expertise of XYZ University with the practical, change-driven strategies of Talent Solutions, Inc., this program offers a grounded approach to navigating transformation.
THRIVING ORGANIZATIONS REINVENT THEMSELVES
ORGANIZATIONS THAT FADE
-
React to member requests
-
Cling to old habits
-
Build from the association's viewpoint
-
Broadcast messages; control communication
-
Work in silos
-
Treat change as a checklist
-
Share routine updates and events
ORGANIZATIONS THAT THRIVE
-
Anticipate change
-
Invest in next-gen tools
-
Cultivate open communities
-
Enable self-service
-
Align leaders
-
Adapt & pivot together
-
Prove value with clear, ongoing results
Members who perceive their association as forward-looking, adaptive, and human-centered report dramatically higher loyalty and satisfaction than those who see an organization stuck in yesterday's playbook.
FREE WEBINAR:
REIMAGINE
MEMBERSHIP
Planning for Membership Growth in 2026
December 4, 2025 • 1:00pm EST
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Declines in member retention.
-
Shrinking new member pipelines.
-
Disengagement among younger generations.
-
Questions around value and sustainability.
Sound familiar? This is why it's critical to reimagine membership!
The market for memberships has shifted. What members want, need, and expect from their member experiences is radically different and continually evolving - even in comparison to just 1 year ago!
From here on out, the defining difference between the membership organizations that prosper and those that don't will be that ability to modernize their membership experiences. Join us for a power hour of strategies and expert guidance guaranteed to help position your association for growth and success in 2026!