- Jun 26, 2018
- 3 min
Swift Lessons in Millennial Marketing
There’s no doubt 2015 was the year of Taylor Swift. Building off the success of her 1989 album, Swift’s world tour generated over $4...
- Jun 26, 2018
- 2 min
Engaging the Modern Millennial Family at YMCA
For the past year, XYZ University has worked with the YMCA of the USA, surveying 5,250 Millennial members nationwide, presenting at YMCA...
- Jun 26, 2018
- 4 min
Super Bowl Ads Try to Woo Millennials
The sports fans will talk about the game, the music fans will talk about the halftime show, and the foodies will talk about the food they...
- Jun 26, 2018
- 2 min
A Closer Look at Associations
At XYZ University, we’ve spent a lot of time with association professionals over the years and we know how important these organizations...
- Jun 26, 2018
- 2 min
The Most Unexpected Gift: Millennials
Close your eyes and think of the first word that appears when you hear “millennial.” Words likely to pop up are: entitled, self-absorbed,...
- Jun 26, 2018
- 3 min
Rookie Talent: Avoiding a Kodak Moment
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic...