XYZ University Blog

In 2010, OCBC, a bank in Singapore, conducted research with more than 1,000 Millennials (1982-1995), revealing that young people felt...

[vc_row full_screen_section_height=”no”][vc_column][vc_column_text] Despite being an up-and-coming, in-demand generation, and one that’s...

Millennials are notorious for job-hopping. These young adults, ages 21-34 and also known as Generation Y, change jobs three times more...

There’s no doubt 2015 was the year of Taylor Swift. Building off the success of her 1989 album, Swift’s world tour generated over $4...

For the past year, XYZ University has worked with the YMCA of the USA, surveying 5,250 Millennial members nationwide, presenting at YMCA...

The sports fans will talk about the game, the music fans will talk about the halftime show, and the foodies will talk about the food they...

At XYZ University, we’ve spent a lot of time with association professionals over the years and we know how important these organizations...

Close your eyes and think of the first word that appears when you hear “millennial.” Words likely to pop up are: entitled, self-absorbed,...

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic...

Adroit Digital recently published a report detailing how Millennials view and adopt brand loyalty. They surveyed 2,000 U.S. Millennials...

I was part of a recent conversation at a book club where we debated whether or not society gives too many “passes” to Millennials (those...

Pete Townshend circa 1971 said then what is remarkably true today, in ways he never imagined. Technology is paving the way towards a...

Events a generation lives through certainly affect that generation’s values. Events like wars, high-profile criminal cases, hostage...

Millennials want to make the world a better place. They even eat with a social conscience. A recent poll shows that a majority of people...

Being a Gen Y, I can personally attest to my generation’s dislike of being sold to. I dislike sales so much I chose a career path to...

According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double...

In fewer than 10 years, nearly half the working population will be Millennials (born between 1982 and 1995). If you think your...

In the world of online marketing, two statistics tell you a lot about the effectiveness of an email: the percentage of recipients who...

The Millennials (a.k.a. Generation Y, Digital Natives and Echo Boomers) have arrived with a very different work agenda than preceding...

As part of the Millennial generation, we make up a quarter of America’s population. Many of us are pursuing higher education in fields...