The New Era Of Member Recruitment: Listening And Adaptation
Fighting for members. It is a common theme that every association is facing in this day and age. Having had a 26 year career in the...
Jun 25, 20184 min read
5 Must-Have Strategies For Successful Membership Recruitment
Ever feel like you’re reacting to low membership numbers rather than working through an established, proactive plan to recruit and retain...
Jun 25, 20185 min read
Your Mission Statement Stinks
Quick! What’s your organization’s mission statement? Don’t have the mission memorized? Do your eyes glaze over at the mere mention of it?...
Jun 25, 20182 min read
Effective Associations: Make Yours Hit The Mark
I’ve spent a lot of time working with association leaders, and I’ve come to know what works and doesn’t to grow membership and sustain...
Jun 25, 20183 min read
Why Your Association Needs A Mobile Marketing Strategy
If your association is looking for innovative ways to connect with members and engage new audiences, mobile marketing–or mobile in...
Jun 25, 20183 min read
5 Simple Steps To Engage Members With Video
In January 2011, Newsweek came up with a list American Dying Cities , subtitled “Cities with bleak futures ahead.” Leading off that list...
Jun 25, 20184 min read
Recognizing Membership Success: Examples From Ontario Library Association
In September 2011, I had the pleasure of meeting Beckie MacDonald, M.L.I.S at the CSAE (Canadian Society of Association Executives)...
Jun 25, 20182 min read
4 Membership Marketing Trends Your Association Can’t Afford To Miss
In a time where a new social media platform seems to explode every month, and business professionals spend more time on their smartphones...
Jun 25, 20183 min read
Is Your Association’s Culture Helping Or Hurting Member Recruitment And Retention?
As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may be able to...
Jun 25, 20182 min read
Is Your Association’s Culture Helping Or Hurting Member Recruitment And Retention?
As an association executive, you may have the power to change your association’s mission with the stroke of a pen. And you may have the...
Jun 25, 20182 min read
Creating Positive Culture For Your Association
Culture is not some inanimate object to scoff at or neglect. Fueled by economic decline, rapidly changing technology, and demographic...
Jun 25, 20182 min read
5 Steps For Continued Association Growth In A Changing Market
For most associations, 1946 to 2000 were standout years. With the active support of the baby boomers–the largest generation in American...
Jun 25, 20184 min read
Create Must-Have Value With Membership Marketing
Membership marketing–the process of acquiring, engaging, and retaining members–is the cornerstone for associations. It’s also a very...
Jun 25, 20183 min read
The End Of Membership As We Know It
What goes up must come down. For years our society has supported membership associations and nonprofits and civic leadership. These...
Jun 25, 20182 min read
Agc Uses Viral Video To Reach Audience
I didn’t get this posted in time for Halloween, but I wanted to share this very creative video created by Associated General Contractors...
Jun 25, 20181 min read
A Lesson from the 19th Century on How To Be Successful in the 21st Century
Many organizations are suffering from declining membership and engagement among Millennials. Here are three things 21st-century...
Jun 25, 20183 min read
Why The Y’s TV Ad Hits the Mark and Dodge Ram Misses with Gen Z
Two commercials, both promoting a message of community and service. One hits the mark while the other tarnishes its brand. Why it’s...
Jun 25, 20183 min read
If a Monarchy Can Modernize, Why Can’t Your Association?
There is something association leadership can learn from the British monarchy about shedding the fear of change and taking action to save...
Jun 25, 20182 min read