I didn't get this posted in time for Halloween, but I wanted to share this very creative video created by Associated General Contractors to promote the association's upcoming conference. I have been working with this organization for the past few months, as AGC has observed an aging membership–and industry–and panic about the future has inevitably set in.
Behind the scenes, AGC staff debated about whether to release this video to the public. Concerned their members would deem it a waste of staff time or simply too cutting edge and controversial, the association agreed upon a soft launch on Facebook, which received rave reviews and rapid pass-around rates.
Kudos to you, AGC! Dare to challenge, dare to change.
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