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Generation Y

XYZ University Webinar Prepares Associations For Future Generations

Recruiting younger members is essential to the future of associations if they are going to remain vibrant and relevant and sustain.

Recruiting younger members is essential to the future of associations if they are going to remain vibrant and relevant and sustain. 

With Generation Y (ages 14-26) comprising the majority of the workforce as early as 2011, associations are experiencing a demographic shift unprecedented at any other time in history.As a result, associations are challenged with shaping membership strategies to cater to an audience with completely different needs, values, interests, and wants than the generations that have come before them. When it comes to recruiting and retaining younger generations, what are the most effective strategies your association can use?To discover the answer to that question, register now for the XYZ University webinar on May 7, Beyond the Boom: How to Recruit, Retain, and Relate to X and Y. Sarah Sladek, dean of XYZ University and author of The New Recruit: What Your Association Needs to Know About X, Y, & Z, and Jim Abbott, vice president of the Associated Builders and Contractors’ Massachusetts Chapter will co-present this webinar on successful membership recruiting and retention strategies. Sarah has studied membership and generational trends for the past 7 years, and Jim has received numerous membership-related accolades, including serving as chair of the ABC National Membership Professionals’ Council, overseeing the rejuvenation of an inactive Young Leader’s Council, and receiving a Platinum Level Membership Professional’s Certification through ABC National. In this webinar you will learn: 

The top 10 mistakes associations make when recruiting younger generations; What Generations X and Y want, need, and expect from your association; The value of succession planning; and Successful strategies for recruiting and retaining X and Y based on research, case studies, and professional experience.

Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

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