Gen Y does not want to be sold to. But, that does not mean they don’t want to buy things. Quite the opposite, in fact. This generation spends $200 billion annually.
Millennials not only want to buy things they feel good about, they want to talk about them, tell others to buy them too. You want them talking about you online. To get that, you need to engage them. Sounds simple, right?
When it comes to Gen Y, you need to forget about the sale and create an experience.
Tech savvy Gen Y is going to be shopping online, on your website, from their mobile phones. Your site needs to fit their lifestyle, their smartphones. Make sure your website has responsive design so no matter how they connect, it will be appealing and easy to use.
Social media is a must for a couple of reasons. First, your social media presence makes it easy for Millennials to share your information with friends and reference you in a brand correct way. If they have a good experience with you, they’ll want to tell their friends; they’ll do it on Twitter, Facebook, Foursquare, Pinterest, etc.
Second, social media makes it easy for you to reach them wherever they go with content they’re interested in and engage them. The number one reason people follow brands on social networks is to get coupons, but 6 of the top 11 reasons are about content and the value it can add. They’re looking for you on social media,it’s just up to you to deliver the engaging content.
Post about trending topics, what’s happening in the news, respond to what they’re talking about, ask them what they’re talking about, use humor and images. Mix it up. See what works, constantly evaluate your strategy.
If customers are talking to or about you, respond. Quickly. Gen Y doesn’t want to wait three days for an answer to their question about your product. They don’t even want to wait 60 minutes. If you want them to engage with you, you need to do the same. Request for customer support on social media has increased by 25% in the last three months. Giving great customer service with social media will help you build relationships and meaningful connections with millennials.
Looking for a game changer at your next event or a strategy unique to your organization?