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Balancing Member and Non-member Needs

Sarah Sladek contributed to this article by The Center for Association Leadership.

Associations have longtime members, new members, lapsed members, and never-members. How do you engage them all? It helps to understand their different needs.

Setting an association’s membership strategy is a tightrope walk. Perfect balance means pursuing new potential markets without neglecting your core audience, and it means serving today’s members without missing opportunities to welcome tomorrow’s. It is no easy feat.

Read the complete article here.


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