XYZ University Blog

American Traffic Safety Services Association – Save the Associations Vol. 3 The American Traffic Safety Services Association (ATSSA),...

The only way way your association is going to be able to retain members is by making them feel connected to you and by providing them...

“When I was your age I used to walk to school five miles through three feet of snow uphill both ways.” How many of you have a statement...

Your association isn’t for everyone. You serve a specific industry and a specific type of professional within your industry. The better...

Membership sector online personalization is a huge topic. In 2014, it was the key online challenge facing the membership organizations...

I was recently asked the question “How do associations turn freeloaders into paying members?” I personally think this is a loaded...

Around this time of year, government relations professionals are meeting in their respective associations and coming to the same...

Many associations are aging, and that trend will negatively impact quite a few organizations in the future. An earlier post from XYZ...

Often, advocacy is touted as a benefit of joining an association. Yet, many association members find every reason in the world not to get...

XYZ University has defined member engagement as the emotional commitment the member has to the association and its mission. As such, many...

For the purposes of this post, I’m defining “the mobile web” with a focus specifically on an association’s provision of and members’ use...

Greenfield Services just released their 2013 Pulse Report based on a survey of 173 association managers, leaders and executives across...

In the first of two guest posts, we caught up with association professional and chair of the MemberWise Network, Richard Gott. By day he...

We are living in an information age. I’ve got more professional news and information delivered to my inbox every day than I can keep up...

It’s happened to all of us. You are wrapping up for the day, but you just get approached by your boss with an urgent request to search...

Your website is more than just the voice of your membership association. If you’re not using your site to bring your members closer,...

The following is an abridged version of an interview with XYZ University CEO Sarah Sladek that first appeared in VM magazine. Jeanne...

It’s a new day in the association meetings industry. For the most part, gone are the 5-day gatherings, full-day presentations and...

Membership is about the value, what the experience of belonging, offers. To recruit members, associations need to focus on the value when...

Being a Gen Y, I can personally attest to my generation’s dislike of being sold to. I dislike sales so much I chose a career path to...