- Jun 26, 2018
- 2 min
New Ideas For Old Meetings
It’s a new day in the association meetings industry. For the most part, gone are the 5-day gatherings, full-day presentations and...
- Jun 26, 2018
- 2 min
Base Membership On Value, Not Cost
Membership is about the value, what the experience of belonging, offers. To recruit members, associations need to focus on the value when...
- Jun 26, 2018
- 2 min
Creating Loyalty: What Works With Millennials
Being a Gen Y, I can personally attest to my generation’s dislike of being sold to. I dislike sales so much I chose a career path to...
- Jun 26, 2018
- 2 min
Membership Strategy: Are You Doing All That You Can For Members?
Just about every association executive I have spoken with is always looking for a better way to sustain and increase their engagement...
- Jun 26, 2018
- 2 min
Conquering The Digital Divide
According to research by Pew Internet, 55% of U.S. adult cell phone owners use their mobile phones to access the internet, nearly double...
- Jun 26, 2018
- 3 min
Recruiting New Members? How’s Your Pitch?
When you’re interacting with prospective new members, you need to have a convincing pitch. I’m sure you’ve all heard some bad ones. I...