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Knowledge Corner: Resourceful Reading

Learn about Sarah Sladek’s book, Knowing Y: Engage the Next Generation Now, in this article published by Association Now.

In her new book, Knowing Y: Engage the Next Generation Now, author Sarah Sladek makes a business case for satisfying the preferences and addressing the influences of a single demographic: the millennial generation. At 80 million, so-called generation Y is the largest generation since the baby boomers—and the one that will constitute the majority of the workforce in 2015, according to the U.S. Census Bureau. That’s the largest shift in human capital in history. Next year.

Read the complete article here.


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