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Generation Z, Brands, And Advertising

It’s time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

It’s time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

The data behind this presentation is taken from a Habbo Australia online survey conducted in April 2009. Habbo is the world's largest virtual world for teens.

This slideshow takes a quick look at teenagers views around advertising and brands, then offers some simple advice for anyone trying to connect with Generation Z.

Gen Z, Brands And Advertising – 5 Lessons in Youth Marketing

Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

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