XYZ University Blog

Feb 23
4 min

7 Signs Your Membership Organization Forgot How to Be a Membership Organization

When widespread membership decline was first cited as a trend in the mid-1990s, panic set in, and associations clutched their proverbial...

Apr 5, 2023
2 min

Embrace Change! …or Be Left Behind.

There’s a lot of sameness in our products and our purchases. For manufacturing purposes, we want things to look and be the same. But we…...

Mar 29, 2023
3 min

Answering Your Membership Questions #2

🎤 Engagement, value propositions, decline, oh my! I’m receiving more questions than ever about #membership so I’ve started doing...

Mar 22, 2023
1 min

Gen X Marks the Spot!

For more than three decades, Baby Boomers were the workforce majority, and this generation remains the largest percentage of members in...

Mar 7, 2023
2 min

Forecasting for the Future: How to Prepare for (and Embrace!) Change

Some of us don’t like cold weather – myself included. I’ll take a hot, sunny day any day over snow! We can’t change the weather or the...

Mar 6, 2023
3 min

Answering Your Membership Questions #1

🎤 Engagement, value propositions, decline, oh my! I’m receiving more questions than ever about #membership so I’ve started doing...

Feb 8, 2023
2 min

Messaging That Matters to Your Members

Shakespeare said it best: “All the world’s a stage.” Whether you are on the board or staff, a chapter leader, or a volunteer – what you...

Oct 7, 2022
2 min

New, Now, Next: A Successful Strategy for Membership Growth

On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up...

Oct 6, 2022
3 min

Navigating What’s Next: Driving Your Organization Ahead in the Talent Economy

How do we rebuild society around what we’re going to be next, rather than what we used to be? This question is top of mind for many...

Aug 18, 2022
4 min

Reaping What You ROWE: A Management Model for the Talent Economy

Here and now, companies are struggling to navigate the Great Resignation and a post-pandemic world simultaneously. In both cases,...

Aug 9, 2022
2 min

Generating a More Engaged NextGen Workforce

Walt Disney World offers an experience, as do Apple Stores, Cirque du Soleil, the Geek Squad, Dave and Buster’s, American Girl, and TED...

Aug 5, 2022
4 min

Acing Your Association’s Succession Plan

For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...

Jun 29, 2022
3 min

Boosting Your Bottom Line: People Over Profit

“There’s no way we’re printing that passage. That’s not realistic, and every executive out there will have a fit.” This was the response...

Jun 28, 2022
3 min

Strategies for Shifts: How Your Association Can Tackle Change

June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from...

Jun 8, 2022
4 min

Constructing Positive Company Culture

In the year 2000, workforce data began to indicate employees were increasingly unhappy at work. Turnover increased, and for more than...

Jun 1, 2022
5 min

Giving NextGen What They Need

I wish I had a dollar for every time I heard someone say young professionals don’t want to work and have no work ethic. Turnover has been...

May 25, 2022
4 min

Wipe Out Discrimination, Welcome In NextGen

In 2015, something monumental occurred: the largest shift in human capital in history. For the first time in more than 34 years, Baby...

May 20, 2022
2 min

Strengthen Your Membership Momentum

During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play....

Apr 28, 2022
4 min

Changing Your Tune When It Comes to Talent

The Great Resignation continues along a historic path, resulting in the highest employee quit rates on record. Many factors have been...

Apr 15, 2022
4 min

Is Your Board in a Downtrend? Bend!

Before you read any further, I’d like you to picture a rubber band and a ruler – an odd request, I know, but I promise I’m going...

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