- Apr 5, 2023
- 2 min
Embrace Change! …or Be Left Behind.
There’s a lot of sameness in our products and our purchases. For manufacturing purposes, we want things to look and be the same. But we…...
- Mar 7, 2023
- 2 min
Forecasting for the Future: How to Prepare for (and Embrace!) Change
Some of us don’t like cold weather – myself included. I’ll take a hot, sunny day any day over snow! We can’t change the weather or the...
- Feb 8, 2023
- 2 min
Messaging That Matters to Your Members
Shakespeare said it best: “All the world’s a stage.” Whether you are on the board or staff, a chapter leader, or a volunteer – what you...
- Oct 7, 2022
- 2 min
New, Now, Next: A Successful Strategy for Membership Growth
On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up...
- Sep 13, 2022
- 4 min
Modernizing Your Mentality: Advocacy and Superheroes
A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those...
- Aug 5, 2022
- 4 min
Acing Your Association’s Succession Plan
For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during...