The Dos And Don’ts Of Advertising To Generations X And Y
Generations X and Y are savvy and skeptical consumers. I know this as a fellow Xer and as the CEO of a generational marketing company. We...
Jun 25, 20183 min read
Npr Feature: Looking Forward To Gen X Nostalgia
I was interviewed for a story on National Public Radio’s Marketplace about nostalgia marketing and entertainment last week. Click on the...
Jun 25, 20183 min read
Back To School: Find Your Future Workforce Now
The job market was grim during the mid-1990s when I graduated from college. At my first job, I was barely making minimum wage working as...
Jun 25, 20183 min read
Marketing To X And Y: How To Reach The Next Generation Of Consumers
How do you reach an audience that can choose their own music without listening to a commercial radio station, can block outsiders from...
Jun 25, 20183 min read
Boomers: Peace Or Pandemonium At Work?
Watch out below! Just when we thought the workplace was free from intolerance, today’s young professionals are bumping into age...
Jun 25, 20184 min read
Start Marketing Like It’s 2008
We’re eight years in to the 21st century. Can association marketing pros finally get with the times? If you’re frustrated with...
Jun 25, 20184 min read
Board Of Directors: Here To Stay Or Hopelessly Passé?
I met a colleague yesterday over coffee who specializes in board governance. We shared our experiences working with boards of directors,...
Jun 25, 20183 min read
Xers, Ys Spur A Political Power Shift
I watched the televised coverage of the Iowa caucus with great interest, not only because I grew up in the state, but also from a...
Jun 25, 20182 min read
A New Generation Of Socialites
On New Year’s Eve, my husband surprised me with dinner at one of the classiest restaurants in downtown Minneapolis. Upon our arrival, we...
Jun 25, 20182 min read
Generation X-Mas: Wonderful Life Falls From Favor
America has a new favorite Christmas movie. For the 11th year in a row, TBS aired its 24-hour Christmas Story movie marathon on December...
Jun 25, 20182 min read
New Generations, New Opportunities
In the 1990s, REM wrote a popular song that exclaimed, “It’s the end of the world as we know it, and I feel fine!”I can’t think of a...
Jun 25, 20181 min read
Three Steps to Combat Generational Stereotypes
Ridding the workplace of unhelpful generational stereotypes will create a more cohesive, efficient, and happier environment, but with...
Jun 25, 20183 min read
The Generational Fear Factor and a Simple Way to Overcome It
Failure. Being overlooked. Change. Three fears held by different generations damage and often lead to inaccurate stereotypes. There’s an...
Jun 25, 20183 min read