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Generation Y

Welcome To XYZ University: Learn How To Become A Next Generation Association

Welcome to XYZ University, the first generation-specific networking and learning community for association executives! XYZ University features the latest information on how to succession plan and effectively recruit and retain younger members to your association.

Welcome to XYZ University, the first generation-specific networking and learning community for association executives! XYZ University features the latest information on how to succession plan and effectively recruit and retain younger members to your association.

Why is this important? Because:

  • The vast majority of associations are supported and sustained by Baby Boomers (ages 45 and up) who comprise the bulk of association executives, boards of directors, members, and volunteers.
  • Generations X and Y (ages 14-44) engage in associations and workplaces very differently than preceding generations.
  • While a handful of associations are now recognizing and developing plans to address the generation gap, the vast majority is neither prepared nor equipped to make the necessary changes.
  • There is a growing body of research and literature on addressing generational changes in the workplace, but virtually no guidance is available and readily accessible to membership associations.

XYZ University is designed specifically to assist the 140,000 U.S. membership associations plus international associations in capitalizing on the generational shift. The University will provide associations with:

  • News and InformationFrequently updated case studies and articles relevant to associations bridging the generation gap and other association-related news.
  • Social NetworkingThe capability to build member profiles on the site and network with and learn from one another by posting and responding to questions or sending messages via the University site.
  • EventsAccess to monthly Webinars a series of regional conferences to further the learning and networking process.
  • ResourcesValuable tools for recruiting, retention, managing, and marketing to the next generation, including but not limited to a panel of association experts, marketing solutions, leadership development tools, and strategic growth plans.

Sarah Sladek, president and CEO of Limelight Generations, is the founder of XYZ University. She started researching the absence of younger generations in membership associations in 2002. Her book, The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007), was one of the first to address the gap in associations, and she has given presentations and consulted on the topic nationwide. 

Through her work with association leaders, Sarah recognized a need for them to have access to in-depth, useful information on the topic of recruiting, retaining, and relating to younger generations. She created XYZ University to help associations succession plan and successfully recruit and retain younger members.XYZ University is the Next Generation Association. Learn. Know. Grow!

Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

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