Welcome to XYZ University, the first generation-specific networking and learning community for association executives! XYZ University features the latest information on how to succession plan and effectively recruit and retain younger members to your association.
Why is this important? Because:
XYZ University is designed specifically to assist the 140,000 U.S. membership associations plus international associations in capitalizing on the generational shift. The University will provide associations with:
Sarah Sladek, president and CEO of Limelight Generations, is the founder of XYZ University. She started researching the absence of younger generations in membership associations in 2002. Her book, The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007), was one of the first to address the gap in associations, and she has given presentations and consulted on the topic nationwide.
Through her work with association leaders, Sarah recognized a need for them to have access to in-depth, useful information on the topic of recruiting, retaining, and relating to younger generations. She created XYZ University to help associations succession plan and successfully recruit and retain younger members.XYZ University is the Next Generation Association. Learn. Know. Grow!
Looking for a game changer at your next event or a strategy unique to your organization?