XYZ University launches Membership Excellence Certification

As the CEO and founder of XYZ University, I've spent my entire career researching the concept of belonging. I'm fascinated (maybe a titch obsessed) by what inspires people to join and engage in a membership community. 

Here's what I know:

1.) There are strategies PROVEN to lead to higher levels of membership belonging, engagement, and growth.

2.) These strategies are largely unknown because membership is not a recognized subject of expertise. 

There are no degrees, defined requirements, career paths, educational tracks, or training programs dedicated to the subject or practice of membership.

In the absence of membership training, membership professionals have no option but to 'wing it'. This is not okay. Membership organizations are hugely influential in business, government, education, and government, employ millions, and contribute to the betterment of society. 

I was determined to find a solution. When I didn't find one, I decided to create it. 

After two years of development, the Membership Excellence Certification (MXC) program is now open for registration! 👉 https://www.xyzuniversity.com/membership-certification

This is the first-ever professional training or certification program dedicated entirely to membership strategy. I am hopeful the MXC puts membership on the map, recognizing it as an official subject of expertise and bringing the profession the credibility it so rightfully deserves. 

Here's to the membership professionals, the membership associations, and the membership communities. Because membership MATTERS.