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Limelight Aligns With Monarch To Help Companies Leverage Their Talent

I am pleased to announce that Limelight Generations has formed an alliance with Monarch Leadership. Our companies share a common mission to help organizations grow and bridge the talent gap through the development of their emerging, young leaders.

I am pleased to announce that Limelight Generations has formed an alliance with Monarch Leadership. Our companies share a common mission to help organizations grow and bridge the talent gap through the development of their emerging, young leaders.

While Limelight Generations specializes in recruiting and retaining Generations X and Y, Monarch Leadership specializes in leveraging their talent, working with companies to develop generation-friendly talent management cultures, and coaching young leaders to help them identify their strengths and reach their goals.Monarch's principals, Gina Kellogg-Gardner and Karen Rulifson, have 28 years of combined experience in corporate leadership roles at Best Buy, Caribou Coffee, and Target.

After spending months researching the link between employee engagement and leveraging Gen Y, Gina found the relationship between employee engagement and an organization's success in leveraging Generation Y is driven by leadership.The following article, authored by Gina , was published in Connections, the official magazine for the Professional BusinessWomen of California.Engaging Gen Y: Strategies for SuccessEmployee engagement is the discretionary energy, effort, and initiative an employee puts toward their work. Engagement is achieved when employees have a clear understanding of how their role impacts the organization and feel their contribution is meaningful. Generation Y is asking employers to provide interesting work, a sense of fulfillment, and the ability to thrive in an entrepreneurial work environment; all factors fostering engagement.

Leadership impacts employees engagement levels by 48-57% (Melcrum Publishing 2008). Six organizations interviewed for this research stated leadership as their organization’s number one employee engagement lever.

Leaders who directly manage Gen Y employees impact their engagement. Literature and Gen Y blogs confirm leadership is key to leveraging young workers. The formula for engaging them, according to Brazen Careerist and Employee Evolution blogs, is trusting them with decision making, giving challenging and fulfilling work, providing growth opportunities, and providing open, honest feedback.

Organizational structures must also support engagement in areas such as:

  • Leadership development – If you want to increase Gen Y engagement, team leaders, supervisors, and mid-level managers must learn to lead effectively.
  • Job design – Job design has the second greatest impact on engagement. Show Gen Y you trust them with decision making and offer roles that are interesting and fulfilling. Design jobs that have distinct and important roles in the organization, are meaningful, and foster a sense of contribution.
  • Career culture – Involve Gen Y employees in their career development plans. Allow employees to identify the pace, limitation, and values they want in their roles, and to adapt it based on personal goals and needs.
  • Engagement survey – Use a survey to measure engagement. 10% of the process is administrating the survey and 90% is responding to results.
  • Online action planning – A great way to engage Gen Y is to use technology and incorporate an online action plan. This allows employees, manager and leadership to view engagement plans, mointor progress, and recognize wins.

The relationship between employee engagement and an organization’s success in leveraging Gen Y is driven by leadership. With Gen Y having the largest employment share by 2011, leadership’s ability to engage and leverage this new generation will give organizations the competitive advantage.

Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

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