Networking with Generation Y is a whole new ball game. Unlike Baby Boomers or even Generation X, Gen Y has grown up in a technological, competitive and egocentric world. Whether you are reaching out to Gen Y as a way to recruit new leaders or to build young members into your organization, be aware of the differences in communication.
During my time at the Graduate Recruitment Bureau, I’ve come to experience some great ways to successfully engage a Gen Y audience. Here are three tips that you can utilize along the way:
Gen Y tend to be more narcissistic and competitive than their predecessors, purely because of the way they have grown up. Gen Y, sometimes referred to as “trophy kids,” have been rewarded for success, but many times, for the mere fact that they participated in something.
This generation, also called Millennials, can be hesitant to leave the comfort of a doting family home and more likely to be only children. Therefore, when you try to engage with them you need to emphasize how what you are offering will benefit them. If you can offer them a competitive salary, fast progression, an easier life, a great work environment then make sure you mention these things early on. It will get their attention and lessen the chances of them discarding your email as junk. Show Gen Y that they are the focus and you’ll appeal to their determined nature.
No one responds well to uncertainty or vagueness, Gen Y included. Show this potential pool of new leaders exactly what they are committing to. Some ideas for writing to entice Gen Y:
Use the latest digital marketing techniques when networking with Gen Y. Make an infographic with all your key points instead of writing a chunk of text. If appropriate add some humor–amusing GIFs or memes could work. Anything that’s new and different will be admired by Gen Y. Remember, they grew up with social media and technology so will be expecting a lot from you! But, don’t underestimate the power of a good, traditional email. The important thing is to know your purpose, audience, have a clear aim and tailor your network campaign around that.
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