This course is the first online, interactive, CAE-approved, multi-media curriculum designed to help association executives create relevant, future-focused, must-have membership experiences for the Millennial generation and beyond.
Designed as a follow-up to Sarah Sladek’s books, The End of Membership As We Know It and Knowing Y, and Laura Goodrich’s book, Seeing Red Cars, the course features nine modules. Each module features a mix of instruction and case studies presented via video, audio, and written excerpts.
The course includes a Membership Building Toolkit -- featuring interactive tools to customize the learning progress and measure progress.
The Millennials to Members course is designed to guide you through the creation of a relevant, sustainable, future-focused association that actively engages young members and demonstrates must-have member value.
At minimum, course participants learn how to:
In addition, you will learn strategies useful in leadership development, team building, change management, and succession planning, and gain customized and specific direction as to where your association needs to focus its efforts. You'll even learn the expected life span of your association!
Looking for a game changer at your next event or a strategy unique to your organization?