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Millennials to Members

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Online Course
Webinar or Virtual Seminar
Board Retreat
Strategy Retreat

This course is the first online, interactive, CAE-approved, multi-media curriculum designed to help association executives create relevant, future-focused, must-have membership experiences for the Millennial generation and beyond.

Designed as a follow-up to Sarah Sladek’s books, The End of Membership As We Know It and Knowing Y, and Laura Goodrich’s book, Seeing Red Cars, the course features nine modules. Each module features a mix of instruction and case studies presented via video, audio, and written excerpts.

The course includes a Membership Building Toolkit -- featuring interactive tools to customize the learning progress and measure progress.


Key Takeaways

The Millennials to Members course is designed to guide you through the creation of a relevant, sustainable, future-focused association that actively engages young members and demonstrates must-have member value. 

At minimum, course participants learn how to:

  • Create must-have membership;
  • Prove the value of a membership;
  • Be relevant to younger generations;
  • Get people on board with the concept of change; and
  • Create a membership association that will not just survive, but thrive.

In addition, you will learn strategies useful in leadership development, team building, change management, and succession planning, and gain customized and specific direction as to where your association needs to focus its efforts. You'll even learn the expected life span of your association!

Take the first step towards your future.

Looking for a game changer at your next event or a strategy unique to your organization?