Millennials. Gen Y. Trophy Kids. Regardless of how you refer to them, the largest generation in history is nearing its peak earning and spending years, and they aren’t spending like other generations. Not only that, but how to you sell anything to a generation with a disinterest in ownership and advertising?
This XYZ University presentation fuses economics with pop culture and social change, demonstrating how five new economies came of age alongside Gen Y at the same time as technology, recession, globalization, urbanization, and helicopter parenting. As a result, a new kind of consumer was created.
Drawing on XYZ U’s generational research, as well as several product successes, audiences gain valuable insight into the strategies they need to get Gen Y to buy.
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