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The End of Membership as We Know It

The End of Membership as We Know It

Keynote Description

Today, the competition is cutthroat and membership as a commodity holds little value. As a result, associations are challenged more than ever before to retain membership, market to prospective members, and raise revenue.

Rather than negotiate and haggle your way back to the top using traditional methods, learn revolutionary membership models to put your association on the fortune-making fast-track. These concepts will help your association build a sustainable, prosperous, next generation association that will corner the marketplace and keep members coming back for more.


Key Takeaways

  • Prove your association’s value and provide a must-have membership;
  • Eliminate the competition and corner the market;
  • Determine which membership model provides the most income potential; and
  • Measure the value of, and demand for, your association’s membership benefits.