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Getting Gen Y to Buy

The largest generation in history—the Millennials—is at your fingertips, but has a keen ability to slip through them with ease. Also known as Generation Y, these people between the ages of 18 and 31 now number 80 million and are about to reach their peak earning and spending years.

“Getting Gen Y to Buy” takes you into the mind of the Millennial consumer. The publication is full of examples from companies such as TOMS, Zipcar, Krispy Kreme, Starbucks, FRANK, Oreo, Gemvara and includes interviews from writers T. Scott Gross and Bob Phibbs, CEO of the Retail Doctor®, author and frequent guest on MSNBC and Fox News.

The white paper also features the top 8 items Gen Y won’t buy and four marketing focuses to keep in mind when selling to Generation Y. You’ll meet the Recessionistas, Digital Natives, Migrators, and Trophy Kids–also know as Generation Y–that you need in order to sustain the future of your business.

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