This is Next Generation Intelligence

Since 2010, XYZ U has published cutting-edge research on generational shifts and social trends.

Latest Research

5 Turn-around Strategies for Associations to Grow into the Future

XYZ U believes helping associations engage, compete, grow, and serve creates a better future for us all. As a result, the Save the Associations campaign was launched in 2018, profiling 12 associations doing exceptional work to grow into the future.

We are thrilled to announce the release of “Save the Associations: A collection of insights from associations making radical changes to stay relevant and engage future generations.” Read the eBook to learn 5 turn-around strategies driving association success.

Research Archive

Teaching Gen Z: Everything we wish schools knew about our generation and education

Navigating a disruptive world and faced with an alarming rate of retirements, workforce and leadership development are more important than ever. And yet, how we educate the younger generations hasn’t changed much since the 1800s and has been notably failing since 1983. This report gives voice to Gen Z to hear what they are looking for in their education and workforce preparedness. Researched and authored by two high school students working on the XYZ University team, the paper is written entirely from their vantage point as student leaders.

Ready or Not – Here Comes Z

Ready or not, here comes Z. A white paper exploring their characteristics, the workplace shifts likely to occur with the arrival of Gen Z workers, and tips on what organizations should be thinking and doing to prepare for their arrival. This paper is the result of considerable research, and herein we identify the core characteristics that uniquely define the Zs in an effort to prepare employers and marketers for what – and who – is coming next.

Why They Quit: Understanding the Billion-Dollar Millennial Employee Turnover Epidemic

At the end of 2015, Millennials, also known as Generation Y (ages 21-34) became the majority of the workforce. This transition marked the first time in 34 years that Baby Boomers (ages 52-70) were no longer the workforce majority.

Gen Z: The first generation of the 21st Century has arrived!

Marketers and generational professionals have turned their attention to Generation Z (1996-2009)—the oldest of whom will turn 19 this year—to gain a better understanding of what will define and drive this next generation of workers and consumers.

America’s Aging Workforce Crisis: A Second Look at the Oldest Industries in America

In our 2012 white paper, “America’s Aging Workforce Crisis”, co-produced with GradStaff, we reported on the growing crisis, highlighted the four oldest industries—real estate, healthcare, insurance and manufacturing—that are struggling to recruit young workers, and shared best practices and advice on how to recruit and engage young workers.

Getting Gen Y to Buy

The largest generation in history—the Millennials—is at your fingertips, but has a keen ability to slip through them with ease. Also known as Generation Y, these people between the ages of 18 and 31 now number 80 million and are about to reach their peak earning and spending years.

Engaging Young Generations

The U.S. Census Bureau and Bureau of Labor Statistics both predict that by 2015 Baby Boomers will cede the majority of the workforce to Generation Y. It will be the largest shift in human capital in history. Most membership associations remain almost entirely governed and supported by the Baby Boomer generation.

Scary Workforce Stats

Is your organization prepared for the biggest shift in human capital the United States has ever seen?

XYZ has identified 52 scary stats that should get you excited about, and maybe a little scared of, this major shift in the workforce. Companies must soon realize that it is no longer business as usual; that the ever-changing landscape of employees—of generations—is making an impact on whether or not industries, companies and associations will be viable in the next year.

2012 Advocacy in Associations Survey Results

As a leader in next generation associations, our team at XYZ University sent out our 2012 Advocacy in Associations Survey at the end of June. The purpose of the survey was to support our ongoing research of the state of advocacy in membership associations. The findings from this survey serve as a starting point to pinpoint the hurdles that associations currently face in furthering advocacy efforts.

America’s Aging Workforce Crisis

An estimated 78 million Baby Boomers (40% of the workforce) will file for retirement benefits over the next 20 years – an average of 10,000 per day. Many industries and most companies are grappling with shortages of skilled labor, dwindling talent pipelines, and a loss of critical knowledge. This report features recommendations for improving the odds of talent succession, which is a direct line to global competitiveness and economic prosperity in the United States.

New Generation, New Politics: Democracy Depends On It

This downloadable report (PDF format) is a position paper examining the engagement of younger generations in the political processes and leadership of the United States. Our research, which comprised of reading articles and documents, interviewing sources, and surveying 18-40 year olds, revealed that younger generations pose the greatest challenge and the greatest opportunity to America’s political landscape.

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