Book a Speaker
Grow Membership
Reduce Turnover
XYZ University YouTube Page LogoXYZ University Instagram Page LogoXYZ University LinkedIn Page LogoXYZ University Twitter Page LogoXYZ University Facebook Page LogoXYZ University Vimeo LogoXYZ University RSS Feed Logo
Generation X
Generation Y

Trust Me, Generations X And Y Don't Trust You

When Justin Bieber accepted the Milestone Award at the 2013 Billboard Awards, the crowd booed. This caught the musician by surprise since it is a fan-driven honor. Music critics believe Bieber’s recent antics–showing up late to concerts, threatening paparazzi, and alleged drug and alcohol use–have disappointed fans.

When Justin Bieber accepted the Milestone Award at the 2013 Billboard Awards, the crowd booed. This caught the musician by surprise since it is a fan-driven honor. Music critics believe Bieber’s recent antics–showing up late to concerts, threatening paparazzi, and alleged drug and alcohol use–have disappointed fans.

That same night, during the live broadcast of Celebrity Apprentice, Donald Trump singled out finalist Penn Jillette for writing “bad things” about him and attacking him in a published book. Shortly thereafter, Trump announced Trace Adkins as the winner of Celebrity Apprentice.

Beiber is feeling the heat from his fans and Jillette didn’t get hired as Trump’s apprentice largely because of distrust.

During the past 40 years, trust in each other and many institutions has been dropping steadily. These years were marked by events that furthered distrust–like junk bonds, Monica Lewinsky, Enron, Catholic church sex scandals, and the Iraq war, to name a few.

As a result, much research supports the case that Generations X (1965-1981) and Y (1982-1995) are the most distrusting generations in history. Chances are, if you work with young professionals, they aren’t especially trusting of you or your organization.

This decline poses a risk to business; trust is critical to driving business results and engaging employees–especially young employees. To them, trust is everything.

Here’s what younger generations want you to know about building their trust:

  • It’s all about personal growth. We will know you trust us if you are open about the importance of our contribution to the team and the organization. Help us understand how our daily tasks make the whole company function.
  • Use technology. You will lose our respect if the WiFi doesn’t work, our computer time is monitored, social media sites are blocked, or any technology is outdated.
  • Work-life balance is essential. The very idea of flexible work schedules is one of trust. Trust we will do the work we need to do when it needs to be done.
  • Encouragement is appreciated. Build trust with us by demonstrating your gratitude for our accomplishments. Feedback, encouragement, and recognition will keep us happy and performing.
  • Ask for our input on decisions. But if you’ve already made the decision and you’re not open to changing your mind, don’t go through the motions of bringing us into the process. You won’t get buy-in. In fact, we will feel conned. Trust us to be part of the decision-making process.
  • Give us an opportunity to make a difference. Don’t tell us we’re too young to move up or we’ll probably move on. Challenge us and trust us with increasing responsibility. We want the opportunity to impress you and do meaningful work.

When it comes to gaining the trust of younger generations, these are the strategies that work.

Trust me.

Zs came of age in an era of disruption

In many ways, it’s symbolic that Generation Z is named after the last letter in the alphabet because their arrival marks the end of clearly defined roles, traditions, and experiences. After all, Gen Z is coming of age on the heels of what has been referred to as the most disruptive decade of the last century. America has become an increasingly changing and complex place.

For example:

  • ‍Zs were born into a “modern family era” in which highly involved dads help out at home, and the nuclear family model (two parents, married, with children) represent only 46% of American households.
  • ‍Zs are the first generation to be born into a world where everything physical, from people to places to pennies, has a digital equivalent.
  • From the time they were infants, Zs had access to mobile technology. As a result, their brains have been trained to absorb large amounts of information, and Zs are especially adept at shifting between skills and subject matter.
  • Zs tend to have crystal-clear memories of sitting up for the first time at six months old because they can easily and quickly reference the photos and videos their parents shared on social media or saved in the “cloud”. 

Members of this generation have undoubtedly been shaped by crisis and disruption. This generation will largely be responsible for confronting the aftermath of the Great Recession, high youth unemployment, the effects of climate change, terrorism, energy sustainability, and more. These dark events have undoubtedly made this generation more cautious and pragmatic, but they have also provided this generation with the inspiration to change the world – and their grit will likely allow them to do it.

Coming of age during disruption means that most Zs will be comfortable being the disruptors. While Millennials tend to be collaborative and innovative, this generation tends to be sincere, reflective, thick-skinned, and self-directed, and will likely approach work in much the same way.

Zs were raised to be competitive

In the era following World War II, Boomers (1946-1964) were born and eventually became the wealthiest, most prosperous generation in history. Raised to aspire for the American Dream, this very large generation moved into positions of power and influence, and served as the workforce majority for 34 years.

With the American Dream alive and well, Boomers had no reason to teach their children, mostly Millennials, about competition. Instead, they taught them to focus on academic achievement and to be team players because if everyone works hard, everyone can win.

Enter Generation X (1965-1981). In contrast Boomers, Xers came of age during a time when change and economic and political uncertainty began to take root. They have lived through four recessions, struggled with debt and economic decline most of their lives, and watched the best educated and accomplished generation of all time (Millennials) graduate during the Great Recession and become the most debt-ridden generation in history.

Gen Xers can be defined by their independence and anti-status quo approach to life, and they have taught their Gen Z children to be competitive, believing only the best can win. They have encouraged their children to be realists, finding something they are good at and aggressively pursuing it.

Xers have raised their Zs with an intense focus on competitiveness -- in academics, sports, and other activities. This approach to parenting has many implications, but one stands out in terms of business: Gen Z is likely to lead.

Millennials in the workplace created and aggressively advocated for collaborative work environments. In fact, their aversion to leadership has been so strong, some Millennials sought out companies that boasted boss-free or team-managed workplaces.

In contrast, Zs have been raised with an individualistic, realistic, and competitive nature. They have been taught the skills to successfully defy the norm. This means we’re going to see the pendulum shift away from collaborative workplaces towards a widespread demand for, and pursuit of, leadership development.

Zs are career-focused.

While Millennials have been criticized for their “delayed adulthood”, Gen Z is showing signs of “early adulthood”. Educators and parents often describe this generation as being more serious and contemplative about the world. Zs are thinking about their career paths and exposing themselves to career training at an earlier age than Millennials. It’s probable that some of this early onset of adulthood is caused by parents, who are pressuring their children to be competitive and successful and to avoid the debt that plagued both the Gen Xers and Millennials.

The numbers from our global research found 46% of Gen Z said they know what career to pursue and 51% have taken a class at school focused on their career interests. Forty percent joined an extracurricular program (team, club) based on their career interests.

Zs are seeking financial security. 

Zs have been shaped by the aftermath of the Great Recession. They watched Millennials become debt-ridden and are concerned about falling into the same trap. XYZ University’s survey results show 66% of Zs said financial stability is more important than doing work they enjoy, which is the exact opposite of Millennial survey results.  Also, 71% of survey-takers have a paying job.

Zs value leaders who are positive and trustworthy.

When presented a list of leadership traits, Zs ranked positive and trustworthy the highest. While Millennials and Gen Zs both value trust in a leader, Millennials usually cite collaboration and vision as most important. In other words, Millennials focus on the outcomes leaders inspire, whereas Zs are more likely to consider leaders’ attitudes and personalities. To Z, what leaders encourage others to do isn’t as valuable as how they make them feel.


Zs want to be challenged.

Both Millennials and Gen Zs place a very high value on feeling challenged and appreciated in the workplace. However, according to our survey results Millennials rank appreciation slightly higher than challenge, whereas Zs rank feeling challenged slightly higher than appreciation.

Time will tell how Zs go down in history, but we know this generation’s influence on history will be unlike any other.


Does your organization have what it takes to engage the next generation? Take this quiz to find out.


Sarah Sladek is CEO of XYZ University. Our generational intelligence can assist you with engaging and retaining young talent and members.

Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

More posts by this author

Take the first step towards your future.

Looking for a game changer at your next event or a strategy unique to your organization?