When Justin Bieber accepted the Milestone Award at the 2013 Billboard Awards, the crowd booed. This caught the musician by surprise since it is a fan-driven honor. Music critics believe Bieber’s recent antics–showing up late to concerts, threatening paparazzi, and alleged drug and alcohol use–have disappointed fans.
That same night, during the live broadcast of Celebrity Apprentice, Donald Trump singled out finalist Penn Jillette for writing “bad things” about him and attacking him in a published book. Shortly thereafter, Trump announced Trace Adkins as the winner of Celebrity Apprentice.
Beiber is feeling the heat from his fans and Jillette didn’t get hired as Trump’s apprentice largely because of distrust.
During the past 40 years, trust in each other and many institutions has been dropping steadily. These years were marked by events that furthered distrust–like junk bonds, Monica Lewinsky, Enron, Catholic church sex scandals, and the Iraq war, to name a few.
As a result, much research supports the case that Generations X (1965-1981) and Y (1982-1995) are the most distrusting generations in history. Chances are, if you work with young professionals, they aren’t especially trusting of you or your organization.
This decline poses a risk to business; trust is critical to driving business results and engaging employees–especially young employees. To them, trust is everything.
Here’s what younger generations want you to know about building their trust:
When it comes to gaining the trust of younger generations, these are the strategies that work.
Looking for a game changer at your next event or a strategy unique to your organization?