An estimated 78 million baby boomers are set to retire over the next five to 10 years—for nonprofits, chambers of commerce and other member-based associations, this statistic should be alarming. Why? Because the majority of associations are supported and sustained almost entirely by Baby Boomers. Which bodes the question: Who will you turn to when they’re gone?
Enter Generations X and Y. They’re young. They’re smart. They’re busy. And they have high expectations, which can make them skeptical about joining or supporting nonprofits or member-based organizations. So as your loyal Boomers have one foot out the door, and Gen X and Y are giving you the cold shoulder as you extend invitations their way, how can your organization combat this giant demographic shift?
Give them the change they need.
The exciting (and scary) thing about change is that even though you may have a sense of what you’re getting in to, it’s not always 100 percent laid out. As a leader within your organization, you may be terrified of this demographic shift, you may welcome it, or you may not think it’s a big deal. Trust us, it is.
With a combined demographic of more than 120 million people, Generations X and Y are some of this country’s top performers. These socially conscious, tech-savvy, independent rock stars are open to change—something that may be of great benefit to your organization if you play your cards right. Gen-X and Y want to be a part of something worthwhile and meaningful. They want to see organizations that break out of the mold. So now is your chance to do something completely out-of-the box. Grab their attention. Stand out. They’re watching.
Be proactive. Engage before the “boom” busts.
On the surface, Generations X and Y are not joiners. They’re interested in flexibility, life outside of work and networking via computers and smart phones. Even still, there is great opportunity to engage this audience now, securing the future of your organization’s membership and financial integrity.
Don’t miss your opportunity to plan for this demographic shift. There is great talent out there—it’s up to you to grab those rock stars before they pass you by.
Looking for a game changer at your next event or a strategy unique to your organization?