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Member engagement

Grow membership.

We get it, member organizations are in a league of their own. Many of our team members have been in the same position you're in right now and we know the resources, solutions and curriculum below will help. These are a few of the many solutions we offer that are unique to member organizations. Get started on your membership engagement report, host a regional summit or talk to someone on our team about developing a strategy to grow membership in your organization.


Regional Summit

A full or half day regional summit focused on presenting membership-building for association staff and boards, or employee-engagement strategies for corporate or government executives. The host organization is responsible for logistics, registration, and promotion, while XYZ U is responsible for preparing, presenting, and facilitating all content.

Membership Engagement Report

Our research process gathers insightful feedback, ideas, and input from specific membership segments and centers of influence. From brand to member benefits and gaps in leadership and vision, we customize our research to find the exact information your association needs to grow and stay relevant among younger generations.

Strategy Retreat

We will uncover key measurements related to your organization's brand, culture, and identification of the gaps preventing goal realization as well as employee turnover or member disengagement. The research phase is followed by a stakeholder retreat examining the organization's current status and future goals in greater detail, at which point XYZ U will author a report that outlines research findings and recommends a strategy for the next 12 months.

Strategy Coaching

Kick off the process with a stakeholder retreat to examine your organization’s current status and future goals. Over the next six weeks, we will uncover key measurements related to organizational culture, benefits, marketing, and competitive analysis develop a recommended strategy for the next 24 months. Results and recommendations will be discussed during a half-day retreat and follow-up will be administered via four webinars to serve as an accountability partner and/or provide additional education.

Board Retreat

Strategically deep dive into your membership or employee landscape to determine specific focus areas and develop the best action plan for the longevity of your organization.

Get Started



Talent Generation – New Release

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The End of Membership as we Know it

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Blog posts

Growing into the Future: The value of early engagement

Ohio Society of CPAs – Save the Associations Vol. 6

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Advocacy in an Era of Activism

Discover best practices for inspiring and engaging this generation in your association's advocacy efforts.

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An Important and Unexpected Role - Talent Generation in Membership Associations

This presentation, based on her latest book, Talent Generation, Sarah Sladek shares the results of her study of the most future-facing organizations in existence today, and serves up a call to action on the important role associations must play in solving the global workforce crisis.

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Generation Z

Meet Gen Z (born 1996-2009). The first generation of the 21st century came of age during the most disruptive decade of the last century and are about to make a big impact on your organization and our economy.

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Discover solutions and proven strategies for engaging employees in this ever-evolving, multi-generational workforce.

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Knowing Y

Explore recruitment, retention, management, and marketing strategies your organization needs to engage Gen Y.

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Like a Boss

Equip young leaders with the tools to manage, motivate, inspire, and engage their older counterparts.

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Millennials to Members

Without Millennial members, your organization will not survive. It’s that simple.

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The End of Membership as We Know It

Demographic shifts, changes in technology and a declining economy merged to create the perfect storm for associations and weakened their grip on the marketplace.

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Workforce Future

The year 2020 is right around the corner. Is your organization ready?

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Take the first step towards your future.

Looking for a game changer at your next event or a strategy unique to your organization?