Sarah founded XYZ U in 2002 with a goal of helping organizations engage younger generations and successfully prepare for their futures. In addition to serving as CEO of this niche business, she’s authored five books and several research papers, travels worldwide as a professional speaker, and serves as the point person on every XYZ U client strategy and research project. She is the company’s visionary, thought leader, and chief advocate.
Brad is the co-owner of XYZ U along with his wife, Sarah. While he also oversees operations, Brad can be found on the front lines doing what he does best – talking and meeting with prospects and clients. He’s passionate about XYZ U’s mission and works closely with our clients to determine their goals, deliver the best training or strategy package and customized solutions, and deliver the best in customer experience.
Josh is a sought after speaker, researcher, writer, podcaster, and promoter of all things #GenZ at XYZ U. He is a high school junior, captain of varsity tennis team, and an award-winning entrepreneur who started his first business at 14 years old. He understands what it takes to connect with Gen Z and how young people can make a difference.
Business development, financial management, marketing research – you name it, Jeremy is probably managing it. He comes to XYZ U with leadership experience in manufacturing, construction, and accounting. We jokingly say he never sleeps. The fact is, Jeremy wows us with his ability to single-handedly manage multiple projects and keep our mission moving ever-forward.
Heather brings solution-centered strategies to her work at XYZ U, drawing upon her leadership background in strategy, marketing, education, and training. She excels at both strategy development and implementation, successfully guiding clients through change management initiatives. She also plays a key role in the development and delivery of XYZ U’s workforce training initiatives.
Anna is a high school senior with plans to pursue a degree in political science in college. She brings her love for research to XYZ U, writing blogs and research papers on the topic of Generation Z. As a member of the high school debate team, Anna never shies away from controversial or challenging topics. She enjoys a good argument. (Just ask her parents!)