Knowing Y

Knowing Y

Keynote Description

Generation Y. Millennials. Echo Boomers. Trophy Generation. Regardless of how you refer to them, organizations worldwide have been perplexed by the generation of young adults now moving into the majority of the workforce, consumer spending, and voting power. Companies and entire industries are challenged more than ever before to retain, recruit, and manage a workforce.

Generation Y has come of age alongside a major economic recession, digital innovation, and political revolution. Defined by change, they have different values and contrasting views on what comprises a relevant and meaningful employee experience. Interesting enough, these changes have not only defined Generation Y – they have redefined the values and expectations of every generation.

Join XYZ U for this insightful, sometimes humorous, and often shocking view into the Millennial mindset and the future of the workplace. In this presentation, you will be introduced to the recruiting, retention, management, and team-building techniques needed to engage the next generation and create a productive, happy workplace for all generations.


Key Takeaways

  • Relate to the Y mindset, values, and influences;
  • Introduce new concepts that are relevant to Ys without alienating the rest of your membership;
  • Market your organization to Ys and engage them as ambassadors using messages, concepts, and tools that are relevant to them; and
  • Recruit and retain Ys in your organization.