Getting Gen Y to Buy

Getting Gen Y to Buy

Keynote Description

Millennials. Gen Y. Trophy Kids. Regardless of how you refer to them, the largest generation in history is nearing its peak earning and spending years, and they aren’t spending like other generations. Not only that, but how to you sell anything to a generation with a disinterest in ownership and advertising?

This XYZ University presentation fuses economics with pop culture and social change, demonstrating how five new economies came of age alongside Gen Y at the same time as technology, recession, globalization, urbanization, and helicopter parenting. As a result, a new kind of consumer was created.

Drawing on XYZ U’s generational research, as well as several product successes, audiences gain valuable insight into the strategies they need to get Gen Y to buy.


Key Takeaways

  • Why Gen Y’s consumer behaviors differ from other generations;
  • How to capitalize on each of Gen Y’s core consumer behaviors;
  • Which marketing tools and strategies are most effective in reaching Gen Y; and
  • Best practices from Fortune 500 companies, non profits, and campaigns developed by this generation themselves.