They are competitive, passionate, connected and they are here. Although the largest percentage of Generation Z (1996-2009) isn’t old enough to drive yet, they do have a growing influence over businesses. Gen Z is influencing their parents’ purchases, making their own purchases, and entering the workforce. It is time for businesses to start paying attention to them.

They are competitive, passionate, connected and they are here. Although the largest percentage of Generation Z (1996-2009) isn’t old enough to drive yet, they do have a growing influence over businesses. Gen Z is influencing their parents’ purchases, making their own purchases, and entering the workforce. It is time for businesses to start paying attention to them.

Businesses made the mistake of not adapting to Gen Y, and now entire industries are faced with an aging workforce crisis. So how do you stop history from repeating itself? You start adapting now.

Here at XYZ University, we have done extensive research, including our own survey, and compiled a comprehensive guide to understanding and engaging Generation Z.

Our new white paper, “Gen Z: The first generation of the 21st Century has arrived!“, offers you and your business valuable insights on the up and coming generation. Our Gen Z white paper walks you through:

• who Gen Z is,
• what influences them,
• how they are different than Gen Y and all other generations,
• and how your business can attract and engage them.

Download “Gen Z: The first generation of the 21st Century has arrived!” today. You don’t want to miss this opportunity to give your business a competitive edge.