After the millennials comes Generation Z. Learn what inspires Gen Z to engage and what they want from their membership experience. Discover how Gen Z's are likely to influence the future of membership, advocacy, and consumerism, and explore what associations need to do to prepare. You'll walk away with the tools to create a value proposition that resonates with that generation and how to successfully market it to them.
Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, a trend-setting, generations-focused training and engagement strategy company, in 2002.
She is the author of several research papers on the generational topic and four books including The End of Membership As We Know It (Association Management Press, 2011) and Knowing Y (Association Management Press, 2014).
In addition to being an author, Sarah is the founder of the RockStars@Work Conference, the nation’s first business conference focused on bridging talent and leadership gaps in the workforce, and co-founder and producer of Millennials to Members, the first online course designed to help associations develop a future-focused membership strategy.
Sarah’s expertise has been prominently featured in international media including Forbes, Fast Company, and National Public Radio, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, she remains committed to helping organizations engage every generation to thrive and prosper in the new economy.
Looking for a game changer at your next event or a strategy unique to your organization?