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February 15, 2018
8:00 AM - 10:00 AM
10:00 AM
Minneapolis, MN

Event Host - MARSH & McLENNAN AGENCY Today’s businesses face a unique staffing and company culture issue that is unprecedented in the workforce: how to be successful with five generations of employees? Along with the hot topic of Millennials in the workplace, companies must also prepare for the next generation of leadership with Generation Xers taking on C-Suite level roles, as well as the newest unknown: the youth of GenZ entering the workforce. GROWGenerations is an extension of MMA’s GROW leadership development initiative — Growth in Relationships and Opportunities at Work. We invite business leaders to join us and our dynamic speakers as they challenge us to open our minds and think more creatively about engagement and retention strategies for all five generations of your workforce.


Sarah Sladek

Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, a trend-setting, generations-focused training and engagement strategy company, in 2002.

She is the author of several research papers on the generational topic and four books including The End of Membership As We Know It (Association Management Press, 2011) and Knowing Y (Association Management Press, 2014).

In addition to being an author, Sarah is the founder of the RockStars@Work Conference, the nation’s first business conference focused on bridging talent and leadership gaps in the workforce, and co-founder and producer of Millennials to Members, the first online course designed to help associations develop a future-focused membership strategy.

Sarah’s expertise has been prominently featured in international media including Forbes, Fast Company, and National Public Radio, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, she remains committed to helping organizations engage every generation to thrive and prosper in the new economy.

Take the first step towards your future.

Looking for a game changer at your next event or a strategy unique to your organization?