Technology, economics, and demographics. The meaning of membership has shifted and now, more than ever, associations need to be able to prove that membership provides a return on investment to their members—especially its youngest members and prospects.
XYZ University’s goal with every client project is to create ‘must-have membership’; delivering exceptional value to members and positioning your association as the leader and go-to resource.
Unlike other membership consultants, we’ve studied the hurdles to engagement and we know the ‘cycle of engagement’ differs for someone under the age of 36. We analyze market potential, delving into demographic data and industry trends, and we carefully consider competitive advantage, niche, messaging, and positioning.
It’s this attention to detail that yields exceptional returns for our clients.
Measure engagement, value, experience, and brand
Review data with a demographic lens to identify gaps
Determine market trends and competitive advantage
Facilitate a stakeholder retreat to gather insights and determine vision
Gain a thorough understanding of both the membership experience and market potential
Develop a future-focused membership engagement strategy
Educate the stakeholders; equip and and empower them with the tools to lead a grassroots marketing effort
Author a state of the industry whitepaper on the association’s behalf
Generate visibility to position association as a thought leader