X Marks the Spot: Super Bowl advertisers target a previously overlooked demographic.
If the Super Bowl LVI ads are any indication of where we’re headed as a society, there’s much to celebrate and anticipate. Advertisers threw caution and concern into the comfy backseat of electric cars, urging us to obtain cryptocurrency, invest in apps and entertainment, seek adventure, and build community. But perhaps the most interesting turn of events was the switch in target market. Historically, Super Bowl campaigns have courted young consumers, but this year, advertisers clearly switched tactics to target established consumers...Read Post