Generation X

Posted on February 14, 2022

X Marks the Spot: Super Bowl advertisers target a previously overlooked demographic.

If the Super Bowl LVI ads are any indication of where we’re headed as a society, there’s much to celebrate and anticipate. Advertisers threw caution and concern into the comfy backseat of electric cars, urging us to obtain cryptocurrency, invest in apps and entertainment, seek adventure, and build community. But perhaps the most interesting turn of events was the switch in target market. Historically, Super Bowl campaigns have courted young consumers, but this year, advertisers clearly switched tactics to target established consumers...

Read Post

by Sarah Sladek

Posted on December 9, 2021

Generation X, Generation Y, Generation Z, Generations, Millennials

Let’s Talk About X – And Y and Z: How to overcome a fear of age diversity

A friend recently posted a photo of her five-year-old daughter playing with teddy bears and Barbies, just as children have done for many decades. But there was something different about how the treasured toys were lined up and the child was holding a thermometer. As it turns out, she was playing COVID hospital.We’ve all been impacted by the pandemic. It is an unprecedented, shared global experience and a defining, historic moment. But we have not been impacted the same. What...

Read Post

by Sarah Sladek

Posted on December 20, 2019

General, Generation X, Generation Y, Generation Z, Generations

The Question Every Leader Should Ask

By Sarah Sladek - It’s happening again. Eight years ago I authored a blog on what was being referred to as “the big global crack up”. In nations throughout the world – Spain, China, Germany, Britain, and the United States, to name a few – economies were unable to generate enough jobs to absorb their young people, creating generations of disaffected, unemployed, or underemployed for which the world had little to offer. The youth revolted. Protests erupted throughout the world. Notably, thousands of students in...

Read Post

by Sarah Sladek

Posted on December 9, 2019

Generation X, Generation Y, Generation Z, Generations, Membership

Why the Generational Topic is More Controversial — and More Relevant — Than Ever

There’s been considerable debate in recent weeks on the topic of generations. The ‘OK, Boomer’ campaign reached a fever pitch globally. The phenomenon started when an unidentified Boomer man posted a rant on TikTok against young people. Thousands of teens and 20-somethings on TikTok responded, posting videos and memes and creating ‘Ok, Boomer’ merchandise. The campaign has been referred to as a “mass retaliation” by Gen Z to the political, economic, and environmental choices made by decision-makers which have negatively...

Read Post

by Sarah Sladek

Posted on May 21, 2019

Generation X, Generation Y, Generation Z, Industry - Construction, Talent Development

Partnering for a Better Tomorrow

By Heather Thomton-Stockman Recently I had the pleasure of presenting a series of Generations@Work trainings for a local construction company. With each training I was reminded of just how significant the Skilled Trades Industry is to our daily lives. Without the Skilled Trades, we wouldn’t have roofs over our heads, hospitals for medical care, clean water to drink, safe roads to travel on, and the list goes on. Each time I have the privilege to speak with a group of Skilled Trades professionals, I am always in awe at the pride expressed in their profession....

Read Post

by XYZ University

Posted on April 25, 2019

General, Generation X, Generation Y, Generation Z, Industry - Construction, Industry - Education, Industry - Finance, Industry - Healthcare, Millennials, Talent Development

Workplace Etiquette: The haunting truth of ‘ghosting’

By Sarah Sladek, XYZ University CEO Workplace etiquette. Turns out, that’s a pretty controversial subject right now. Recently I presented at a conference for healthcare executives and heard many complaints about the youngest generations in the workforce and their disregard for etiquette. Topping the list of complaints: quitting via text, not showing up for work, and calling the boss by his first name. Is the etiquette divide the indication of a generation gap or a social shift? Turns out, it’s both. Across the United States,...

Read Post

by Sarah Sladek

Posted on November 21, 2018

Company News, Generation X, Generation Y, Generation Z, Save the Associations

Each Generation has Something to Learn and Something to Teach, and XYZ U is Grateful for These Lessons

At XYZ University, we value each generation. Each generation truly has something to learn and something to teach. In this season of Thanksgiving, we invite you to pause with us for a moment and reflect on the amazing value each generation brings to our associations, to the workforce, and to our society as a whole. Join us in valuing and thanking each generation. Thankful for Baby Boomers Since the start of their generation, Baby Boomers (born 1946 – 1964) have been changing the...

Read Post

by Sarah Sladek

Posted on September 26, 2018

Generation X, Generation Y, Generation Z, Membership, Millennials, Save the Associations, Succession Planning

UN Commits to Working For Young People

By Sarah Sladek “Youth make up 25% of the population, but 100% of the future.” – Lilly Singh, speaking at UN Youth 2030 This week marked a historic event, with the United Nation's launch of Youth2030. Following is an excerpt from UN Secretary-General António Guterres’ opening remarks at the event which took place in New York: “It is a rare treat to see so many young people at the United Nations – unfortunately far too rare. Our world today is very young; home to 1.8 billion...

Read Post

by Sarah Sladek

Posted on September 5, 2018

Generation X, Generation Y, Generation Z, Industry - Education

Leader, Teacher…Learner?

By Jodie Swee I recently had an opportunity to speak to 500 educators in the high desert of Barstow, California, at their Back-To-School rally. I was so honored to be able to encourage and challenge them as they get back to work bringing up tomorrow’s leaders. It also caused me to reflect on how important it is to be aware of the fact that we are all in a position to teach AND learn from someone else. And there is no...

Read Post

by XYZ University

Posted on August 24, 2018

Generation X, Generation Y, Generation Z

Your Bridge To Access

Jen Spencer of Jen Spencer Coaches partners with individuals and companies to help them identify access opportunities to get closer to their vision, goals, and dreams. Her article, Your Bridge to Access, is being posted on the Generations X, Y, Z blog because we recognize that young professionals, like Jen, truly value having access. This Austin City Limits Festival graced us with the presence of a close friend in the music business. Despite the fact that she travels with an expense account, we invited her to stay with us,...

Read Post

by Sarah Sladek

Generation X

Sarah Sladek & Co