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what people are saying

“Two years later we still have a working team that emerged out of our workshop with XYZ University and we still refer to the insights gained from that workshop on a regular basis.”

Dyson
CMO by Adobe
Associations Now
The Huffington Post
Star Tribune
Inc.

"With XYZ University’s guidance, our Chamber and region embarked on a process to understand the up-and-coming generations, redefine our value offerings and experiences, and successfully employ a growth strategy. As a result, we experienced growth, and strengthened retention from 83% to 93%. I know our organization and community will be in good hands for years to come."

Danny Hearn, President and CEO, Catawba County Chamber of Commerce

"With XYZ University’s guidance, our Chamber and region embarked on a process to understand the up-and-coming generations, redefine our value offerings and experiences, and successfully employ a growth strategy. As a result, we experienced growth, and strengthened retention from 83% to 93%. I know our organization and community will be in good hands for years to come."

Danny Hearn, President and CEO, Catawba County Chamber of Commerce

“Our challenges ranged from declining membership numbers and retention rates to generational differences among members. Thanks to XYZ University's insights into the attributes and attitudes of Generations X and Y, as well as their organizational management acumen, we were able to implement some very significant changes within our organization.”

T.W., Director, National Athletic Trainers Association

“Our challenges ranged from declining membership numbers and retention rates to generational differences among members. Thanks to XYZ University's insights into the attributes and attitudes of Generations X and Y, as well as their organizational management acumen, we were able to implement some very significant changes within our organization.”

T.W., Director, National Athletic Trainers Association

"This is THE leading authority on generations in associations. Their perspectives on generational preferences can help any volunteer organization navigate the challenging waters of engaging current members based on their generation preferences. XYZ University truly cares about their clients and wants to see them transform their organizations into a place that is welcoming and engaging to all generations."

Donna Oliver, Director, National Association of Home Builders

"This is THE leading authority on generations in associations. Their perspectives on generational preferences can help any volunteer organization navigate the challenging waters of engaging current members based on their generation preferences. XYZ University truly cares about their clients and wants to see them transform their organizations into a place that is welcoming and engaging to all generations."

Donna Oliver, Director, National Association of Home Builders

“XYZ University goes above and beyond to serve clients from the perspective of coach, consultant, and facilitator. They are very knowledgeable on generational differences and the challenges to employers."

Louise Dickmeyer, President, PDP Solutions

“XYZ University goes above and beyond to serve clients from the perspective of coach, consultant, and facilitator. They are very knowledgeable on generational differences and the challenges to employers."

Louise Dickmeyer, President, PDP Solutions

"I am so impressed with XYZ University's wealth of knowledge as it relates to Generations X, Y and Z. The workshops and education are excellent. We always walk away inspired with several new ideas to execute on."

Rhonda Mann, Manager, Anchor Bank

"I am so impressed with XYZ University's wealth of knowledge as it relates to Generations X, Y and Z. The workshops and education are excellent. We always walk away inspired with several new ideas to execute on."

Rhonda Mann, Manager, Anchor Bank

"Our organization chose XYZ University because their research and knowledge of Millennials and membership was better than any other firm we explored. Their work has made a tremendous impact at YMCA of the USA."

Cindy McDermott, YMCA of the USA

"Our organization chose XYZ University because their research and knowledge of Millennials and membership was better than any other firm we explored. Their work has made a tremendous impact at YMCA of the USA."

Cindy McDermott, YMCA of the USA
in the news

XYZ University is frequently featured in the media where we can be found discussing change, generational gaps and how our demographics affect companies of all sizes. Check out the latest stories.

Media inquiries

11 Things You Should Know About Generation Y

Inc.

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How to Keep Young Employees Happy

Financial Post

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Balance Tips from Boomers to Millennials

Star Tribune

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As Older Minnesota Volunteers Leave, Who Will Replace Them?

Star Tribune

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Innovation is Key to Engaging Gen Y

Minnesota Meetings + Events

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NWA Convention Reflects Association's Eye Toward the Future

The Produce News

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Watermelon Group Focuses on Generation Y

Associations Now

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Effectively Managing Generations X, Y and Z

NAHB Now

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Marketers Must Get to Know Digital Natives

CMO.com

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5 Ways to Market Your Business to Multi-Generational Customers

Inc.

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Companies Change as Millennials Become Majority of Workforce

The Lima News

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Leadership in Transition: Succession and Retirement Planning

Business Officer Magazine

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Youth and the Future of Associations

Meetings & Conventions Magazine

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Technology-Advanced Millennials May Succeed in Business World

Franklin College

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Bar Association Governance for Changing Times

Bar Leader

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Engaging Millennials as Next Gen Members

Club Director Magazine

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The Great Generational Divide

Insurance & Financial Meetings Management

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Report: Associations Boost Chicago Nonprofit Staffing, Spending

Chicago Tribune

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How to get Gen Y to Buy Insurance

LifeHealthPRO

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Here's Why You Should Be Talking To Millennials

LifeHealthPRO

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Generation Y. Millennials. Echo Boomers. Trophy Generation.

Association Focus

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Grow Membership by Engaging Gen Yers and Millennials

The Membership Management Report

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Millennials are ready to step up. Are you?

Securian

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Startup Investing and Entrepreneurship in 2016: Top 3 Trends

The Huffington Post

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Millennials: How to Prepare for Tomorrow's Power Generation at Your Firm

Ark Group: Wilmington Legal

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