A New Generation Of Socialites
On New Year’s Eve, my husband surprised me with dinner at one of the classiest restaurants in downtown Minneapolis. Upon our arrival, we were surprised to discover that most of the people eating there weren’t established couples enjoying a romantic evening, but rather boisterous groups of Gen YsRead more
Xers, Ys Spur A Political Power Shift
I watched the televised coverage of the Iowa caucus with great interest, not only because I grew up in the state, but also from a generational perspective.Read more
Board Of Directors: Here To Stay Or Hopelessly Passé?
I met a colleague yesterday over coffee who specializes in board governance. We shared our experiences working with boards of directors, and both of us (as Xers) agreed the board concept has little to no appeal to our generation and the generation that follows. Read more
Start Marketing Like It's 2008
We’re eight years in to the 21st century. Can association marketing pros finally get with the times? If you’re frustrated with traditional marketing tactics that just don’t seem to resonate any longer, then consider these new strategies that target the importance of relationships with generations X and Y.Think for a moment how much the world has changed since the 1950s.Read more
Welcome To Parenthood: Managing Gen Y
I’ve read about it and listened to business executives gripe about it, but I’ve never experienced it myself until now.Yes, Virginia. There really is a Helicopter Parent.Like an urban myth or a mystical creature out of a fairy tale, it’s hard to believe they really do exist. But now I know for certain they do.What are helicopter parents? They are the parents of Gen Ys who are actively involved in their children’s careers. Read more
Boomers: Peace Or Pandemonium At Work?
Watch out below! Just when we thought the workplace was free from intolerance, today’s young professionals are bumping into age discrimination on their way to the top. For years we heard about women hitting their head on the metaphoric glass ceiling, never able to move higher on the ladder to success and get ahead of their male counterparts in the business world.Read more
Recruiting The Latest, Greatest Talent
Let’s pretend for a moment that you are a talent agent sitting across the table from a very famous rock star. Let’s pretend it’s Elvis. Every talent agent out there wants to represent Elvis for obvious reasons—his records and concerts sell out within minutes, advertisers want him to endorse their products, and even Hollywood is calling him to make movies.Read more
Marketing To X And Y: How To Reach The Next Generation Of Consumers
How do you reach an audience that can choose their own music without listening to a commercial radio station, can block outsiders from their social circle—which revolves around cell phones and online networks like Facebook and MySpace—and only refer to newspapers when they need packing material to move on to their next venue?Read more
Back To School: Find Your Future Workforce Now
The job market was grim during the mid-1990s when I graduated from college. At my first job, I was barely making minimum wage working as a newspaper reporter. But after pounding the pavement for three months following graduation, I was extremely thankful just to have a job–especially a job in my field of interest.Read more
Npr Feature: Looking Forward To Gen X Nostalgia
I was interviewed for a story on National Public Radio's Marketplace about nostalgia marketing and entertainment last week. Click on the link above to listen to the story, or read it below:
KAI RYSSDAL: When we were younger, my brother was the first kid in our neighborhood who could solve a Rubik's Cube. That kind of dates me, I guess, because the thing first got really popular back in the late '70s, early '80s. But look around the next time you're in a toy store. Because Rubik's Cubes are back, as are a whole bunch of pop items from the past. Marketplace's Caitlan Carroll reports on the comeback economy.Read more
The Dos And Don'ts Of Advertising To Generations X And Y
Generations X and Y are savvy and skeptical consumers. I know this as a fellow Xer and as the CEO of a generational marketing company. We are an elusive market and advertisers struggle desperately to reach us.Nevertheless, there are a few key tactics to keep in mind when selling a product or service to Xers and Ys: keep it real, be relevant, be creative, and tap into messages or ways to benefit us personally, professionally, and also benefit our communities.Read more
Keeping The Faith: Xers, Ys Seek A New Way To Worship
Religion has made significant strides recently toward reaching younger audiences.Faithbook launched as the first interfaith page on the popular site Facebook in an effort to foster greater understanding among people of different religions. Read more
Forget Getting Away From It All: X And Y Introduce New Travel Trends
Ah, summer. Here in Minnesota, summer is a highly anticipated event for the fun in the sun, barbeques, and the vacation time it brings.While most Xers remember camping during their youth or cross-country road trips with their relatives a la The Griswold’s in the movie Vacation, they don’t necessarily pine for the past.We have established new trends in travel, such as these:Read more
Age Doesn't Matter
It never fails. Wherever I go, whomever I’m speaking to, someone thinks Generations X and Y are a hopeless bunch of saps.
Just recently I had a client tell me “those kids and their stupid iPods have no appreciation for anything great or meaningful in this world.” Ouch!Read more
Speak Like A Y: The Latest, Youngest Lingo
Each generation has its own language.
The Baby Boomers introduced the concept of cool and numerous variations of the word including fab, far out, groovy, hangin', hip, keen-o, nifty, and neat.Read more
Banks Vs. Credit Unions: X And Y Less Loyal To Banks
A recent poll reverals that banks' most loyal customers are their oldest customers. While Generations X and Y are the retail banking customers of the future, the poll indicates they are also the least loyal and hardest to please.Why is this happening?Read more
Read Between The Lines: More And Better Ways To Deliver The News
Take a look at any teen Web site and you’ll see that it takes a lot of bells and whistles to attract Generation Y—the age group that has always known the Internet, and the immediacy and interactivity that it has brought to publishing and the rest of our lives. Print publishers are already lagging in mindshare with this group.Read more
Election 2008: Will It Be Women Or Children First?
Several months back, when both Hillary Clinton and Barack Obama were campaigning for the Democratic nomination, I posed the question in this blog: Will it be women or children first?Read more
Their Decision To Volunteer: How To Influence X And Y
Last week I spoke for two associations in Washington, D.C. – the National Fraternal Congress of America and General Federation of Women's Clubs. Both of these associations are concerned about their aging memberships.Read more
Is Small Town America Becoming Passé?
The impact that Generation Y, ages 13-25, will have on urban planning is already becoming apparent.
I’ve read about and observed first-hand the many small agricultural communities reeling from massive population loss, and the mid-size industrial cities dealing with the same issue, as well as struggling with keeping crime under control and selling people on the notion that it is important to rebuild these cities’ urban cores.Read more
Young And Rich: Successful Entrepreneurs In A Success-Driven Society
I presented at the American Bar Association Section of Litigation conference last week. The law field is one of those 'at risk' professions, as fewer young adults are pursuing law school today to become entrepreneurs or pursue careers in technology.Many of America's businesses aren't taking the generation gap in the workforce very seriously, expecting that young adults will eventually come to grips with reality and settle into jobs at reputable companies that offer stability and great benefits packages.Read more
Generation Z: Young, Wired, Smart, And Sassy Consumers
Much attention has been given to Generations X and Y, the current teen and young adult population ranging in ages from 13 to 43, who entered the world with substantially different wants, needs, values, and interests than their Baby Boomer and older predecessors.Read more
Economy Is In The Toilet But It's Good To Be X
The economy is in the toilet but it's a good time to be an Xer. Seriously, how often do we hear how hard we Xers have it? We've been called slackers since we were adolescents and even referred to as the Jan Brady generation because we're sandwiched between two such attention-seeking generations.Read more
Generations X And Y Rock The Vote
Throughout my generation-focused career, I have faced much critcism and cynicism regarding the power and influence of Generations X and Y. Most recently, I was questioned about the influence younger generations would have on the election.Some (who happened to be Baby Boomers) dismissed my statistics about rising registration rates and volunteer participation in the presidential campaign, saying that younger voters may be doing all the right things, but probably weren't going to actually show up at the polls and have their votes counted on Election Day.Read more
Jobs For Rent: Documentary About Gen Y's Career Pursuits
JOBS FOR RENT is a documentary that chronicles Generation Y and their endless pursuit of jobs and career, in contrast to the Baby Boomer’s more stable path.Read more
Economic Crisis Isn't New To Gen X
As we enter the second year of the U.S. financial economic crisis that started in August 2007 with the sub-prime lending meltdown, the impact on the economy and the average American has been devastating.Read more
10 Strategies To Get Gen Y To Work
Recession or not, we are in the age of the young knowledge worker. Generation Y, presently ages 13 to 26, is the most high-performing generation in the history of mankind with more information in their heads and at their fingertips–so they can perform a variety of tasks in many business domains and can live anywhere if the job and company are cool. Read more
Great Leadership Requires Plenty Of Practice
The mass exodus of Baby Boomers from the workplace has already begun. According to the US Office of Personnel Management, between 2006 and 2010 Boomer retirement will have robbed American companies of nearly 290,000 full-time experienced employees. Read more
Meaningful Work Means The Most During A Time Of Crisis
As employment markets tighten and employers expect great outcomes from their employees, some would say the economic crisis has spurred a return to a grateful, less demanding, and stabilized workforc –especially where young employees are concerned.
So much for work-life balance, career pathing, and increasing vacation time. Those Xers and Ys should just be thankful they have a job. Right?Read more
2008: The End Of The Boomer Reign
Since 2002, I have studied generational trends and I have long predicted the passage of the era when the Baby Boomers reigned supreme. In the course of my work, I’ve been accused of age discrimination, ignorance, arrogance, and simply being a Boomer-hater who just wants to push her elders out of the way.But as a former journalist, I’ve just been reporting the facts all the while and urging associations and businesses and non-profits to prepare for the exodus of our nation’s leaders.It’s just that people can get emotional about aging, and protective of tradition — all which is understandable.Nevertheless, I’ve been reading with great interest articles that predict 2008 will mark the final year of reign for the Baby Boomers, and it’s hard not to say ‘I told you so.’A CNN commentary by Marian Salzman, chief marketing officer and a partner at Porter Novelli Worldwide, states:Read more