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blog posts by

Sonja Moseley

Director of Strategy and Innovation at XYZ University, Sonja is passionate about growing intentionally. She isn’t afraid to ask tough questions that break down barriers and lay the groundwork for success. A Master of Nonprofit Studies coupled with leadership roles in nonprofit and membership organizations have equipped her with a unique perspective on mission-driven management. Sonja draws upon her experience to help organizations uncover opportunities and develop young talent.

Generation Z

Generation Z: 12 Important Things Companies Need To Understand

Did you happen to see what the Forbes Coaches Council has to say about Gen Z?

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Generation Y

Their Decision To Volunteer: How To Influence X And Y

Last week I spoke for two associations in Washington, D.C. – the National Fraternal Congress of America and General Federation of Women's Clubs. Both of these associations are concerned about their aging memberships.

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Generation Y

Is Small Town America Becoming Passé?

The impact that Generation Y, ages 13-25, will have on urban planning is already becoming apparent. I’ve read about and observed first-hand the many small agricultural communities reeling from massive population loss, and the mid-size industrial cities dealing with the same issue, as well as struggling with keeping crime under control and selling people on the notion that it is important to rebuild these cities’ urban cores.

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Membership

Tools For Member Recruitment And Retention

In 1965, 75 percent of all physicians belonged to the American Medical Association. Today less than 25 percent do. This decline can be attributed to six major issues: technology, generational differences, value expectations, market structure, competition, and time constraints. In these challenging times, how can trade associations recruit and retain members?

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Generation Y

Young Staff, Big Results

I recently transitioned from the Arizona Parks and Recreation Association to the young and energetic team at the Marine Retailers Association of the Americas. After 20+ years of Baby Boomer generation leadership, a 30-something Matt Gruhn took the reins at MRAA in 2011. Since then, membership has grown 188%! Prior to his leadership at MRAA, Matt played a crucial role in reviving the Marine Dealer Conference and Expo (MDCE). Under his direction, participation grew from 97 in 2007 to more than 1,000 in 2012 and we expect continued growth this year.

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Membership

A Closer Look at Associations

At XYZ University, we’ve spent a lot of time with association professionals over the years and we know how important these organizations are. This week, we’re taking a closer look at scary stats about associations.

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Generation Y

What's Happening in the Workplace

Boomers, Gen Xers, a few Traditionals and the newest addition to the workforce, Gen Z, are all affecting the way we do business. This week scary stats are focused on how these factors are shaping the world at work.

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Generation Y

Leaves Aren't the Only Things Changing

Its officially been autumn for over a week and that means its time for XYZ University’s annual scary stats campaign.

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