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blog posts by

Shawna Suckow

Talent Development

But We've Always Done It This Way!

How many times have you heard committee members try to maintain the status quo with this statement? The problem with struggling associations these days, though, is that the status quo is stagnant – what used to work simply doesn’t work as well anymore. Members of associations everywhere are rethinking their return on investment, questioning everything from dues to monthly meetings. What used to work even five years ago no longer works today to bring in new members or please anyone except the most loyal members (probably the same traditionalists I’m referring to).

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