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blog posts by

Shannon Neeser

Talent Development

Trends In Work Culture: Make Yours Work For Less

You can probably think of a few companies with really great work culture. It’s easy because people are talking about them. Creating a unique and positive work culture goes a long way in recruiting and keeping employees, engaged, productive and likely to stick around for years. Bottom line, your organization will be more successful.

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Millennials

Work Ethic: Lost Cause For Millenials?

You aren’t even sure you want to hire those lazy Millennials, so why should you worry about keeping them productive? Well, Millenials are going to be 75% of the workforce by 2025. So, the truth is, if you aren’t recruiting and engaging with Gen Y, you won’t have to worry about keeping them at all. And that will be an even bigger problem for you.

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Generation Y

Where Generation Y Works Now Matters To The Future Of Your Company

Millennials are hard workers and you’ll want to recruit them for a number of reasons. So, what’s the best way to do that? Give them what they want, of course. Let’s take a look at where they are now and why that matters for how they get through your doors later:

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Generation Y

Win The Talent War: Get Synced With Gen Y

My generation basically has you over a barrel. You need to hire us, but we won’t work for you or remain loyal if you don’t give us what we want. This might sound harsh, but it’s a fact. The traditional workplace is out of tune with the way we want to live.

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Talent Development

Going Rowe: What You Need To Know About Results Only Workplace Environments

Ever wasted time at work trying to look busy while counting the hours until you could head out the door? Ever wondered how to engage and empower your workforce while simultaneously providing them a perfect work/life balance and getting the most productivity? If you answered yes to either of those questions, the Results Only Work Environment (ROWE) is for you.

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Talent Development

Engage Employees With Organizational Democracy

WorldBlu added its first Minnesota company to their prestigious list of most democratic workplaces. Because I live and work in Minnesota; this is exciting news for me.

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Succession Planning

Forget About Top-Down: Your Succession Plan Includes Everyone

Are your leaders about to retire? Are you prepared to deal with it? For a smooth transition, you need to know where your company’s next generation of leaders will come from before you need them.

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Generation X

How To Recruit The Best Of Gen X

Talented Gen Xers are looking for jobs. With some Boomers hanging on past retirement age and Gen Y working for less money, middle management roles tend to be filled by Gen X (and are also the easiest for financially strapped companies to cut). And even if they are currently employed, Gen X is known for changing jobs frequently, so they have their eyes and ears open.

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Talent Development

Sustain Your Organization Through Employee Mentorship

Your organization is unique. You are successful because there is something different about what you do and how you do it. Now, how can you best communicate that to your next generation of leaders?

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Talent Development

Kick Your Organization's Old Habits: Tips For Creating A Better Work Culture

Your organization is doing what it does because it’s always worked for you; or has it? It’s time to look to the future instead of putting too much stock in the past. Your old habits might actually be holding you back. Kick ’em to the curb and develop a future work culture that will sustain your organization and grow future talent.

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Equal Opportunity: Women And The Generation Gap

I can see why female Baby Boomers and Gen Xers might think the women of my generation have an entitlement problem. The women who came before me had to literally convince men they belonged at work; they had to fight for it. It’s never crossed my mind that I won’t be hired just because I’m a woman.

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Talent Development

Recruiting Young Talent: Examples Of Successful Student Association Chapters

You can’t expect Gen Y to graduate college and magically realize the benefits of professional organizations. I’ve been out of college for nearly 10 years and have only just joined my first professional organization, and only after being told repeatedly that I should.

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Generation Y

Make Space For Gen Y

OK, so we can’t all have offices like Google, but at the very least, before you order more cubical walls, consider the space that Gen Y, your future workforce, will be most productive in.

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Talent Development

Training Our New Leaders

They might be working at Starbucks now, but pretty soon, Gen Y will be leading your company. Right now, Baby Boomers are retiring quickly; as a result, Gen Y is getting increased responsibility much earlier in their careers. Preparing Gen Y to lead is essential to the success of your organization.

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Generation Y

Gen Y: Are You Getting The Whole Story?

Hey employers, Gen Y has a story for you, but you aren’t going to find it on their résumé, not even on LinkedIn.

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Talent Development

Who's Responsible For Career Development?

Millennials aren’t just looking for jobs; they’re looking for careers that are always evolving. Employers are looking for talented young employees who are willing to stick around more than a couple years. These two things are not mutually exclusive. If Gen Y wants to make a career and employers are looking for commitment, why are they having such a hard time syncing up?

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Talent Development

Associations And Social Media: Join In, Let Go Of Control

If your association isn’t communicating via social media, you’re missing out. Social media is a trend of the past; by now, your competition is already using it. You need to catch up.

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Millennials

Why Your Company Needs Millennials And How To Keep Them

In fewer than 10 years, nearly half the working population will be Millennials (born between 1982 and 1995). If you think your organization will be able to get along without them, you aren’t being realistic. Even if you know you need Generation Y, do you know who they are?

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Membership

The Battle For Relevance: Stick To Your Mission And Engage The Next Generation Of Leaders

Your members are with you because you have fulfilled an expectation for them and can provide them with something valuable they feel paying membership is worth. It probably had something to do with your mission. At least it did. Are you happy with your new member recruitment? If not, you need to consider relevance.

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Generation X

Recognizing Generation Stereotypes In The Workplace

Ever have one of those moments when you realize it’s a generational difference that’s causing you frustration? I had one recently with my mother-in-law.

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Membership

Focus On The Future: Your Association Needs To Evolve In The Workplace

Your association has probably been a resource for professionals to share useful and specific inside industry knowledge for years. You may still be that, but today, that isn’t enough to attract new members.

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Talent Development

Preventing The Brain Drain

The other day in a conversation with a recent college graduate, I realized that she was probably going to take her degree and move halfway across the country. In fact, the only reason she’s still in town at all is an unpaid internship she found. She’s hoping she can take the experience she gains from interning and turn it into a local job, hoping she doesn’t have to move back home with her parents while she looks for paid work. But she’s prepared to leave.

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Membership

Using Word Of Mouth To Increase Membership

What do you suppose was the first thing I did when considering whether or not to join a professional organization? I asked current members for their thoughts on the value of membership. That’s what.

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Generation Y

Manage Work From Home: Make It Work For Everyone

Did you hear about the guy who outsourced his job to China so he could spend time at his desk watching cat videos and keeping up with Facebook? There are a lot of things to say about this, but my first thought is, “Now there’s a guy who could be working from home.” If the work could be done, and done well, from China, the only reason to be at an office is because he liked the social interaction. But that office could save money by not buying him a chair.

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Generation Y

Forget The Sale: Create An Experience With Gen Y

Gen Y does not want to be sold to. But, that does not mean they don’t want to buy things. Quite the opposite, in fact. This generation spends $200 billion annually.

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Membership

Recruiting New Members? How's Your Pitch?

When you’re interacting with prospective new members, you need to have a convincing pitch. I’m sure you’ve all heard some bad ones. I know I have. The last association I didn’t join didn’t have a pitch; I’m not even sure they had a purpose. If they did, they weren’t communicating it to me, and I certainly wasn’t buying.

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Membership

Base Membership On Value, Not Cost

Membership is about the value, what the experience of belonging, offers. To recruit members, associations need to focus on the value when pricing and marketing their membership.

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Generation Y

No Guts No Glory: What Apple Can Teach Us About Appealing To Gen Y

Gen Y is a new type of consumer. Old marketing strategies won’t work on them. Your marketing plan needs to grab their attention. In this information age, these socially connected times, anyone can reach Millennials; and they know how to filter out the noise. To get Gen Y’s attention, you need to be bold.

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Succession Planning

5 Keys For Building A Solid Succession Plan

Succession planning is good for the health of your organization. It ensures you are prepared to fill vital roles in your organization should people leave unexpectedly or otherwise, and it engages and helps retain your best employees.

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Generation Y

Is Education Gen Y's Downfall?

Whatever else you want to say about Gen Y, you gotta give them credit for being educated. But, is that such a good thing? What do they have to show for their education? High Millennial unemployment rates and student loan debt ? This isn’t looking good.

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Talent Development

Internships: The New Rules

Interns can be a great resource for your company because they bring you fresh perspectives, are eager to learn and take on projects, and typically work for cheap, or free. Interns like internships because it’s a great way to make connections and gain some real-world job skills to put on a résumé. Internships are great for the community because they provide students with jobs and opportunities that keep them from moving out of town with their talent.

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Membership

Forget Digital Overload: Get Your Association To Stand Out With Content Curation

We are living in an information age. I’ve got more professional news and information delivered to my inbox every day than I can keep up on, and I’m looking to social media for information before I even check my email. There is way too much information to pay attention to all of it. And I’m just talking about what I subscribe to. Sound familiar?

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Talent Development

Communication Across Generations: Making It Work

Life would be much simpler if we all communicated in the same way, but we don’t. Different generations, while they may all essentially want the same things, certainly don’t communicate the same way.

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Millennials

Attract Millennials With Your Good Cause

Millennials want to make the world a better place. They even eat with a social conscience. A recent poll shows that a majority of people under the age of 30 want to do that by volunteering for charities or organizations.

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Millennials

Will A Shift In The Economy Trigger A Shift In Millennial Values?

Events a generation lives through certainly affect that generation’s values. Events like wars, high-profile criminal cases, hostage crisis, environmental disasters, recessions. Oh, and good things too, I suppose, but my Gen X is showing (I’m on the cusp) and I can only think of disastrous stuff.

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Talent Development

Gen Y Employees: Gain Loyalty Through Talent Development

Talent is the most important resource your organization has or seeks; the single most important factor in your business’s success. And you might not know this, but there’s a talent war on. Everyone is looking for talent, and as talent wars continue, someone will try to headhunt your top talent. You need to not only cultivate talent, you need to do it in a way that encourages loyalty.

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Succession Planning

Trends In Succession Planning

Your employees are an extremely valuable asset to your organization. Investing time into mentoring, training and giving them stretch assignments to build their leadership skills will pay off for your organization when it comes time to filling upper-level positions down the road.

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Generation Y

Gen Y And The Power Of Social Media

Not only are Millennials the largest generation, over 80 million strong, but they have a large voice. What I mean is, we have large social networks that we are not afraid to leverage. We’re connected through social media and know how to use it to be heard.

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Generation Y

Making Email Work For Membership: Is It Generational?

According to Marketing General’s 2012 Membership Marketing Benchmark Report, email is a favorite marketing tool for associations, but is your association using it effectively? Are you reaching Millennials and yes, even Gen Z via email?

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Generation Y

Why Social Media Isn’t Working For Your Company

A recent study conducted by Dan Schawbel with the help of American Express, takes a look at 1,000 Millennials and 1,000 of their managers and reveals some interesting findings about how seriously social media is being taken in the workforce when it comes to promoting careers. The results of the study are fairly surprising. But are they being taken seriously?

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Talent Development

Do You Know Where Your Leaders Are?

We’re about to experience the largest shift in human capital this country has ever seen. It’s happening within the next year. Do you know where your leaders are?

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Generation Y

Starting The New Year Off Right: Next Generation Association Ideas

It’s a new year, and that means your association needs to focus even more on next generation planning. The workforce is getting older and we’re running out of time to plan for the largest shift in human capital this country has ever seen. By next year, the majority of the workforce will be in their 20s, and that means 2014 is the time to come up with ideas for how your association will adjust and engage the next generation of members.

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Generation X

The Unsung Generation: How Xers Add Value To Your Association

The Baby Boomers are retiring and leaving your association and you haven’t quite attracted Generation Y yet; it’s time to think about Generation X. That’s right, Gen X is more than just a footnote in the conversation about Millennials; they likely represent your association’s largest audience at the moment.

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Generation X

The Boomers Are Leaving: Retain Their Knowledge

We need to be honest; we’re facing a workforce crisis. An average of 10,000 Baby Boomers are retiring every day, and they have knowledge you can’t afford to lose. With a good succession plan in place, you don’t have to. Instead, facilitate a transfer of knowledge–improve your organization support its future viability.

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Generation Y

Feeling Alienated? How Big Companies Are Leaving Out Younger Generations

Is your corporation creating a revolving door for young talent? Are you using resources to recruit Gen Y just to watch them walk out the door in a few short months? Maybe Gen Y employees are lazy and lack loyalty, but more likely, you’re corporate policies are alienating young talent.

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Generation Y

Corporate Succession Planning: What You Need To Know

A recent study released by The Institute of Executive Development (IED) shows corporations are in trouble when it comes to succession planning and the C-suite. Only 25% of those surveyed had a pool of candidates that could succeed the current CEO. The study also found that succession plans in general are not transparent and less systematic than one might expect. The study found that only 46% of respondents have a formal process for developing successors for key positions. These survey results are alarming.

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Succession Planning

How To Develop A Succession Plan In 6 Steps

If you want to protect your organization’s future, you need to develop a succession plan. With the flood of Baby Boomers retiring, succession planning now is critical to future success.

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Generation X

Adjusting To The 21st Century Workforce

I was listening to a sports program on the radio the other day where the DJs were discussing a recent issue at Minnesota State Mankato University. The players refused to practice or play for their newly reinstated coach, saying it was time they were heard. One of the DJs kept insisting that the issue, in part, was that the players hadn’t been included in the decision. The DJ arguing with him kept wondering aloud why the players would have been included in that decision, since when does their buy-in matter and why should they have a voice in the decision making?

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Generation Y

Trends In Attracting And Engaging The Next Generation

Despite the fact that Baby Boomers are retiring at a fast clip and the workforce is undergoing a serious makeover, many companies and associations are failing to embrace the next generation.

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Talent Development

Succession Planning Tips From The Family Business

Family owned and operated for (insert impressive number of) years certainly has an appealing ring to it. Business owners who’ve worked hard to develop and maintain a healthy organization want to see that business continue to strive when turned over to the relative successor.

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Generation Y

Why Young Talent Matters To Your Association

By the year 2020, 50 percent of the workforce will be made up of Generation Y (born between 1982 and 1995). That means, if you want your association to remain relevant in your industry, your association needs to attract this younger workforce. Take a look around. How are you doing?

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Generation Y

Knowing Y: Engage The Next Generation Now

Generation Y. Millennials. Trophy Generation. The Me First Generation. Regardless of how you refer to them, organizations worldwide are really perplexed by the generation of young adults now moving into the majority of the workforce, consumer spending, and voting power.

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Generation Y

Communicating With The Next Generation

Your association leaders and long-term members may have completely different concerns and interests than the next generation who are just getting started with you. Understanding how to communicate with them effectively will help you know what they’re looking for. Addressing their expectations and needs will help you gain and retain your next generation of membership and sustain your organization into the future.

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Generation Y

Avoid Pitfalls With Gen Y In The Workplace

Chances are, you’re working with some Millennials (born 1982-1995). Maybe it’s not always easy, but what is? Understanding who they are and what they expect will help you communicate better and be more productive on the job. You won’t be doing yourself, or your company, any favors if you’re making some common mistakes when it comes to your Gen Y co-workers.

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Membership

Finding Your Niche

Your association isn’t for everyone. You serve a specific industry and a specific type of professional within your industry. The better you understand your audience and your own purpose, the better you will be able to serve your members.

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Generation Y

What Members Want: The New Meaning Of Value

The problem with your young association members is that they’re always changing. Each generation is a little bit different; they value experiences differently. How you attracted young members a decade ago probably isn’t working for you today; Gen X is not Gen Y is not Gen Z. And even if your association gets these generations in the door, keeping them there is just as challenging.

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Generation Y

What’s Trending In Talent Development?

We need talent to survive. We all know that. What you might not know is how to attract, develop and retain the top talent. That’s where XYZ University comes in.

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Talent Development

Developing A Successful Mentorship Program

Keeping up in the modern-day workforce and remaining competitive means hiring young employees and developing leaders among them. You need to be thinking about your future leaders now. Attracting talented young employees and developing their leadership skills is an essential part of succession planning and talent development.

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Generation Y

Work Redefined: The 21st Century Workplace

Generation Y is bigger than the Baby Boomer generation. As Boomers retire and more Millennials move into ranks of authority, the 21st Century workplace is going to see some major shifts. These shifts are already happening, and they are redefining the workplace.

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Membership

Online Communities And Member Retention

The only way way your association is going to be able to retain members is by making them feel connected to you and by providing them value. Why else would they pay membership dues? If they can have the same experience elsewhere, there’s nothing to keep them from going elsewhere.

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Talent Development

The Tech Your Association Needs

The world is changing, your membership is changing and your association needs to make some changes too. Technology is not something limited to a single department anymore, it’s playing an important role in every member’s life. Tapping into the technology that members use will help you better connect, recruit and retain members.

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