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blog posts by

Richard Gott

Guest Posts

Associations Are Going Mobile. Really?

For the purposes of this post, I’m defining “the mobile web” with a focus specifically on an association’s provision of and members’ use of web content made available via a mobile smartphone and/or tablet devices.

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Membership

Top 10 Ways European Associations Are Harnessing The Web

In the first of two guest posts, we caught up with association professional and chair of the MemberWise Network, Richard Gott. By day he is the Head of Membership Development at the Royal College of General Practitioners (RCGP) and by night he develops and runs his 1,400 association professional-strong (free to join) network.

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Guest Posts

Delivering Effective Membership Tiers Without The Tears

Over the past year I have seen a wide range of membership associations move away from the traditional one-size-fits-all membership offering to a more tiered and personalized membership offering.

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Guest Posts

Getting Personal: Why Your Association Needs To Do It For Members

Membership sector online personalization is a huge topic. In 2014, it was the key online challenge facing the membership organizations and associations. I’m defining online (member) personalization as the delivery of targeted and personalized online content based on what we know about a website visitor or member. We need to talk more about what online personalization is and why your membership organizations should be doing it.

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