Over the past year I have seen a wide range of membership associations move away from the traditional one-size-fits-all membership offering to a more tiered and personalized membership offering.Read more
Membership sector online personalization is a huge topic. In 2014, it was the key online challenge facing the membership organizations and associations. I’m defining online (member) personalization as the delivery of targeted and personalized online content based on what we know about a website visitor or member. We need to talk more about what online personalization is and why your membership organizations should be doing it.Read more
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