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blog posts by

Melissa Harrison

Membership

Create Must-Have Value With Membership Marketing

Membership marketing–the process of acquiring, engaging and retaining members–is the cornerstone for associations. It’s also a very challenging task. Now is the time to think about your goals and what you want–what you need–your association to look like in the coming years. Will you be able to sustain your current membership goals? Do you need support in attracting a younger demographic or engaging Gen X and Gen Y as your Boomers move on and enter retirement?

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Membership

4 Membership Marketing Trends Your Association Can't Afford To Miss

In a time where a new social media platform seems to explode every month, and business professionals spend more time on their smartphones than on their desktop computers, associations need to step up their game if they plan on being top contenders for membership.

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Membership

5 Simple Steps To Engage Members With Video

In January 2011, Newsweek came up with a list American Dying Cities , subtitled “Cities with bleak futures ahead.” Leading off that list at number 10 was Grand Rapids, Michigan. Grand Rapids native and indie film producer Rob Bliss and his friend raised $40,000 to make a video saying otherwise. The video, seen below, racked up over 1.3 million hits within its first week of being posted.

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Membership

Why Your Association Needs A Mobile Marketing Strategy

If your association is looking for innovative ways to connect with members and engage new audiences, mobile marketing–or mobile in general–needs to be seriously considered. Not only is mobile marketing one of the hottest topics amongst marketing strategists, (some say mobile is going to be bigger than the TV, radio and computer–combined), it is a great way to facilitate engagement and convert more users to membership within your organization.

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Membership

5 Must-Have Strategies For Successful Membership Recruitment

Ever feel like you’re reacting to low membership numbers rather than working through an established, proactive plan to recruit and retain your members? Do you know why you do the things you do as they pertain to reaching out to new members for your association?

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Generation Y

Are You Prepared To Make Gen Y An Offer It Can't Refuse?

Think back to when you landed your first “real” job. What was it about the job that made it so appealing? What is the ability to work in your chosen field? The fact that you had final “made it” as a grown up? Was your salary a factor in what made you happy or pushed you to accept the job?

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Generation Y

Election Day: Watch, Listen And Learn

No matter your political party views, election time always brings about a fascinating array of political ads, supporters, phone callers, door knockers and general engagement from those who may seem otherwise quiet during a “normal” year. Passion, or advocacy, for a particular cause, topic or political agenda is something that can rally people together in ways that may have seemed impossible years earlier–especially if the correct communication tools and support are there.

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Membership

Will Social Media Kill Membership Associations?

According to CNN, approximately 75% of people get their news from social media sites. This includes information about upcoming events, the pulse of business and yes, even your association.

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Guest Posts

The State Of Social Media In Associations And What To Do About It

We hear over and over again that associations are struggling to recruit, retain and engage young members in their organizations. And, according to Marketing General’s 2013 Membership Marketing Benchmarking Report, 74% of responding associations indicated that increasing member engagement is a top membership goal. Yet, according to the report, among the top three reasons cited for members not renewing is lack of engagement with the organization.

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Generation Y

Mobilize And Engage The Next Generation Of Members Through Social Media

Social media is becoming an even more integral part of everyday life. For your association to remain relevant in this digital age, you need to reach, mobilize and engage your next generation of members on social media.

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Generation X

We Can’t All Blame Ourselves: Why Millennials Need To Pull Their Own Weight

I was part of a recent conversation at a book club where we debated whether or not society gives too many “passes” to Millennials (those born between 1982 and 1995). You know, customizing everything for their needs rather than having them work for it “like we had to do” and changing the whole structure of workplaces based on their needs (yes, very “back-in-my-day” type of a conversation, I know)

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