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blog posts by

Melissa Hackenmueller

Generation Y

Rockstars@Work: Planning For The Future

One of the common themes at the RockStars@ Work Conference was the importance of mentorship for young employees. Two representatives from General Mills, Sue Listerud and Joi Warren, addressed this topic in their breakout session. They said that to be ahead of the game in business, employees must be ahead as well, and mentorship is crucial to getting there.

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Generation Y

Rockstars@Work: Dreamworks Animation Practices Fearless Leadership

Why was DreamWorks Animation listed in Fortune’s top 100 companies to work for in 2009? Meredith Berens, human resources spokeswoman for DreamWorks, answered that question in her keynote speech at the RockStars@ Work Conference on October 22, 2009.

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Generation Y

Rockstars@Work: Campus Recruiting That Really Pays Off

Before Cargill revamped its campus recruiting program three years ago, 50% of young hires left the company within five years. Now they have 100% retention. Among young employees they also have 96% offer acceptance, 0% unwanted turnover, 84% employee engagement, 32% increase in diversity recruiting, twice as many new hires receiving top performance review ratings, and a pride factor of 96%.

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Generation Y

Rockstars@Work: Twitter Takes The Stage

“I am eating a banana.” “Just got off the phone with mom!” “I’m ironing my clothes.” “Making some coffee.” Sound familiar? Sounds like Twitter! That is, it sounds like my impression of the infinite drudgeries of Twitter before I attended the breakout session held byLocaltweeps at the Rock Stars@ Work Conference.

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Generation Y

Rockstars@Work: Focus On The Future Of Work

How do you keep your employees loyal to your company, even after layoffs? Why is vision so important to attracting and retaining young employees? What can social media teach us about Gen Y employees? These are just some of the questions raised by Nadira Hira's keynote speech at the 2009 RockStars@ Work Conference.

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Generation Y

Rockstars@Work: How To Make Work Work For Gen Y

In an earlier blog, Dana Shapiro told the story of Brett Farmiloe and Zack Hubbell, who traveled the country on the Pursue the Passion tour to interview people about why they were passionate about their work.

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Generation Y

The Entrepreneur In Your (Parents') Basement

We all know one. You know, the recent (or not so recent) college grad living in his or her parents’ basement. Maybe it’s your cousin with the philosophy degree and $50,000 dollars of debt. Maybe it’s your next-door neighbor’s kid with the MBA who works at the mall. They may be victims of the economy waiting for their big break. Or they may be entrepreneurs in the basement taking charge of their own fate.

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Generation Y

Unproductively Technological

Fifty percent of Generation Y believes the Internet can decrease workplace productivity, according to a study by LexisNexis.

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Generation X

Recruitng The Nxt Gen In2 Ur Assn

Recrutng the nxt gen in2 ur assn doesn’t have to look like this. The key to boosting membership is to know what your members want from your association. If you want your members to find real value in being part of your association, it is your responsibility to make sure it addresses their needs, not what you think are their needs. This holds equally true for younger members. If you want to boost Generation X and Y membership in your association, you must cater to the value those members are looking for.

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Generation Y

My, Myself And I

Nearly one in two associations experienced a decline in membership last year, according to the 2010 Member Marketing Benchmark Report. With a struggling economy, too many competing associations, and an almost unlimited amount of free internet resources, it is becoming harder and harder to attract members. Many associations are realizing that to stay open, they must stop bleeding members. But, how?

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