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blog posts by

Meagan Rockett

Guest Posts

Diversifying Your Association's Membership: Know The Answers Before You Begin

These days, many associations are looking to diversify their membership in order to survive. Diversification into additional markets outside your association’s original industry may provide some advantages—increased revenue from membership dues, additional outreach into other communities, increased sponsorship or exhibitor revenue opportunities—but also bring about the “cons.”

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Membership

Are You Walking The Tightrope When It Comes To Your Association's Membership Marketing?

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. And, if as a result, you’re unintentionally “ignoring” your current members, they won’t come back.

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Membership

Keeping Non-Members Engaged, Email-Style

How many readers of this blog get emails from various organizations inviting you to an upcoming conference or event? Or, as an association executive, how many times have you used your non-member list to promote attendance registration for one of your educational opportunities? When was the last time your list was tidied up?

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Membership

Membership Strategy: Are You Doing All That You Can For Members?

Just about every association executive I have spoken with is always looking for a better way to sustain and increase their engagement with their members, potential members and the community at large. The bigger and newer the tool, the better in their opinion. But just because it is newer, doesn’t necessarily mean it’s better for your community specifically.

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Membership

Social Proof! Testimonials Work For Associations

It’s happened to all of us. You are wrapping up for the day, but you just get approached by your boss with an urgent request to search for a product or service. And, of course, they need an answer NOW. You conduct your search online for answers and options, but all you can find is brochures on how the product or service works. What else can you do but cancel your plans and conduct a serious analysis of all the options out there?

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Guest Posts

Segmentation Recommendations For Membership Associations

I belong to a few membership-based organizations and nothing frustrates me more than getting too many emails from them. Often, they are about information, products or services that I am not interested in, or their timing between departments is way off, and I end up getting multiple emails in one day.

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Guest Posts

What’s Your Point?

Whether you are trying to recruit an employee, or a member to your association, you likely have a lot to say in a short amount of time. You need to have a relevant “elevator pitch” that does not sound canned, or like you are reading a brochure. And, it needs to be consistent across various methods; whether it is online, or whether you are speaking to someone by phone, face-to-face, etc.

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Guest Posts

7 Ways To Engage Gen Y With Your Association

As XYZ University CEO Sarah Sladek said in her recent whitepaper “Engaging Young Generations,“: If we fail to engage Generation Y, we prepare to fail.

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Guest Posts

5 Ways To Engage Your Association’s Members

XYZ University has defined member engagement as the emotional commitment the member has to the association and its mission. As such, many association executives pose the question: “How do I engage my members in a meaningful way?” The following are five ways (that are relatively inexpensive and not overly time-consuming) to engage your association’s members:

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Guest Posts

Is Email Still A Valid Way To Engage Members?

Member engagement is such a buzz word these days. Associations are struggling to engage members, in an effort to retain current members, and be set up for success in the future. Email has become one of (if not “the”) simplest way to reach out to your community. You create a message and send it to hundreds (or thousands) of people in your network at a click of a button.

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Guest Posts

Getting Rid Of The Freeloaders In Your Association: Is It Realistic?

I was recently asked the question “How do associations turn freeloaders into paying members?” I personally think this is a loaded question. While you may be able to convert some of your members through the right marketing and recruitment plans, the idea of converting everyone is unrealistic. “Freeloaders” who show up to events, participate in webinars, and benefit from the great work your association does is just something you have to deal with. But this can work to your advantage.

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